image from The power of organic marketing: how WoahStork taps into hard-to-reach audiences

The power of organic marketing: how WoahStork taps into hard-to-reach audiences

WoahStork is an American online marketplace for cannabis. With its primary product being a formerly illegal substance (and still illegal under federal law).
image from Affordable marketing automation software: get more bang for your buck

Affordable marketing automation software: get more bang for your buck

Marketers need to ensure that their MAS fits within budget while fulfilling all requirements like CRM integration, email personalization and data tracking.
image from Improve customer acquisition with marketing automation software

Improve customer acquisition with marketing automation software

Customer acquisition is a key element to driving growth in any company. If your business is focused on acquiring customers, you need to leverage one of the fastest growing tools available — marketing automation software.
image from 5 recommended marketing templates for customer onboarding

5 recommended marketing templates for customer onboarding

To develop successful customer onboarding strategies, marketers need to think about what happens after a customer engages with a brand. What will encourage them to sign up to a trial after reading an article, make a purchase after a demo or subscribe after clicking a link?
image from Five ways you can implement neuromarketing to your marketing strategy

Five ways you can implement neuromarketing to your marketing strategy

Neuromarketing is the science of understanding how consumers subconsciously define what they want. Neuromarketers extract the feelings people attach to products and services to understand how they can sway a consumer’s decision-making process.
image from 10 marketing integrations you should be using in your tech stack right now

10 marketing integrations you should be using in your tech stack right now

We all want the best software in our marketing automation stack. When used well, marketing automation can increase lead generation and boost sales.
image from An easy way to understand marketing automation

An easy way to understand marketing automation

Marketing automation software goes beyond email marketing to optimize the entire customer journey from prospect to buyer.
image from Google’s VP of Marketing has uncovered new ways consumers are conducting research

Google’s VP of Marketing has uncovered new ways consumers are conducting research

Shifts in user search behavior on Google are changing the way marketers communicate with their customers.
image from Data matters: utilize data-driven marketing to optimize your customer journey

Data matters: utilize data-driven marketing to optimize your customer journey

In an online world, it's become more and more apparent that marketers need to deliver relevant digital experiences. But making personalized experiences happen isn't as simple as sending out a survey.