If you’ve sent yourself a test email and noticed that not all of the content is visible, and the dreaded “[Message clipped]” message appears at the bottom, your email has been clipped. We've explored the 3 possible reasons, and some tips to best avoid them.
Weekly marketing tips, updates on trends, and strategy pointers.
Sometimes contacts may fit into multiple categories and accordingly need to receive more than one email. Whilst it is best practice to not duplicate contacts within a journey, sometimes filtering in a journey will require contacts to flow down multiple pathways at the same time
An effective customer onboarding process flow should be extraordinary. Instead of delivering generic content, it should demonstrate the benefits of your product to each contact’s individual business. And, as importantly, it should incentivise the contact to fully explore your product as early as possible.
UTM parameters are a useful tool for measuring the performance of your marketing channels. But what happens when you execute a multi-channel marketing strategy that involves several touchpoints in the customer journey?
In this article, we’ll explain what UTM parameters are, outline the data that can be extracted from them and walk you through how to set them up. Plus, we’ll show you how Autopilot can help you use UTM data to identify the highest-performing lead sources at a granular level, giving you the insight required to deploy your resources more effectively.