image from How to maintain your sender reputation to improve email deliverability

How to maintain your sender reputation to improve email deliverability

Building and maintaining a strong sender reputation is critical to whether or not your emails will find their way into your contacts’ inbox.
image from Why is my email being clipped? 3 tips to stop it happening

Why is my email being clipped? 3 tips to stop it happening

If you’ve sent yourself a test email and noticed that not all of the content is visible, and the dreaded “[Message clipped]” message appears at the bottom, your email has been clipped. We've explored the 3 possible reasons, and some tips to best avoid them.

Weekly marketing tips, updates on trends, and strategy pointers.

image from Sending emails to contacts that meet multiple criteria

Sending emails to contacts that meet multiple criteria

Sometimes contacts may fit into multiple categories and accordingly need to receive more than one email. Whilst it is best practice to not duplicate contacts within a journey, sometimes filtering in a journey will require contacts to flow down multiple pathways at the same time
image from E-commerce update: what you need to know from Shopify’s Q2 Report

E-commerce update: what you need to know from Shopify’s Q2 Report

Shopify’s Q2 report boasts some impressive results, so we've compiled all the facts into one easy to understand article.
image from Autopilot’s tips for using reward-based onboarding

Autopilot’s tips for using reward-based onboarding

An effective customer onboarding process flow should be extraordinary. Instead of delivering generic content, it should demonstrate the benefits of your product to each contact’s individual business. And, as importantly, it should incentivise the contact to fully explore your product as early as possible.
image from How to use waterfall condition checks in your customer journeys

How to use waterfall condition checks in your customer journeys

Don’t go chasing waterfalls - simply implement them to filter contacts within your customer journeys.
image from How to identify lead source using UTM parameters

How to identify lead source using UTM parameters

UTM parameters are a useful tool for measuring the performance of your marketing channels. But what happens when you execute a multi-channel marketing strategy that involves several touchpoints in the customer journey?
image from What is a UTM parameter? Tips for creating UTMs and how to use them to improve your marketing in 2020

What is a UTM parameter? Tips for creating UTMs and how to use them to improve your marketing in 2020

In this article, we’ll explain what UTM parameters are, outline the data that can be extracted from them and walk you through how to set them up. Plus, we’ll show you how Autopilot can help you use UTM data to identify the highest-performing lead sources at a granular level, giving you the insight required to deploy your resources more effectively.