image from Last-minute tips to boost Black Friday sales for online retailers

Last-minute tips to boost Black Friday sales for online retailers

We present 5 tips to help you maximize the potential of this holiday season in the lead-up to Black Friday.
image from 10 ways your not-for-profit can benefit from marketing automation software

10 ways your not-for-profit can benefit from marketing automation software

It's no secret that most marketing teams are overworked. In a not-for-profit organization, this becomes doubly-so — budgets are tighter and manpower is limited.

Weekly marketing tips, updates on trends, and strategy pointers.

image from The Marketing Funnel Explained From Top to Bottom

The Marketing Funnel Explained From Top to Bottom

You might call it a “conversion funnel” or a “sales funnel,” or a number of other names -- but if you’re part of a business that relies on customers to grow, then you have a funnel.
image from Successfully market to your global audience

Successfully market to your global audience

If your company serves customers across the world, you’ll be familiar with sending your emails out in different timezones. But how do you know you’ve got the right timezone or location for each contact?
image from 30 mind blowing customer experience stats

30 mind blowing customer experience stats

What makes for a quality customer experience? The best way to answer this question is by retelling Fjord’s A Tale of Two Coffee Shops.
image from Capture, store and filter your SMS replies effectively

Capture, store and filter your SMS replies effectively

SMS is a great medium to incorporate into your marketing. However, all too often when a contact replies to your message, their response can get lost or not followed up appropriately.
image from Win back inactive customers: don’t spend 5x more money on acquiring new customers

Win back inactive customers: don’t spend 5x more money on acquiring new customers

Up to 50% of your existing e-commerce customer base could be inactive. Let's look at how you should targeting dormant customers who are no longer opening your emails or engaging with your business.
image from Chase up missing contact details with this simple journey

Chase up missing contact details with this simple journey

Collecting data from contacts can be a tricky process. Particularly if contacts don't include all the information you need.