image from 10 marketing integrations you should be using in your tech stack right now

10 marketing integrations you should be using in your tech stack right now

We all want the best software in our marketing automation stack. When used well, marketing automation can increase lead generation and boost sales.
image from An easy way to understand marketing automation

An easy way to understand marketing automation

Marketing automation software goes beyond email marketing to optimize the entire customer journey from prospect to buyer.
image from Google’s VP of Marketing has uncovered new ways consumers are conducting research

Google’s VP of Marketing has uncovered new ways consumers are conducting research

Shifts in user search behavior on Google are changing the way marketers communicate with their customers.
image from Data matters: utilize data-driven marketing to optimize your customer journey

Data matters: utilize data-driven marketing to optimize your customer journey

In an online world, it's become more and more apparent that marketers need to deliver relevant digital experiences. But making personalized experiences happen isn't as simple as sending out a survey.
image from How to sell marketing automation to your CEO

How to sell marketing automation to your CEO

If you're in marketing, you're constantly thinking about how to acquire new leads, win over customers, increase lifetime value, build brand advocacy and generate sales. You may also be thinking about how to sell marketing automation — a system that helps you achieve all those goals — to your CEO.
image from Send Bulk SMS with Autopilot using Twilio

Send Bulk SMS with Autopilot using Twilio

Bulk SMS Service With our Twilio integration, you can send personalized messages to millions of people. It’s as easy as sending an email.
image from How Airbnb used customer journeys to become a $31 billion company

How Airbnb used customer journeys to become a $31 billion company

In Christmas of 2011, Brian Chesky, CEO of Airbnb was navigating the company through a period of explosive growth.
image from See a 77% boost in lead generation ROI with automated lead scoring

See a 77% boost in lead generation ROI with automated lead scoring

Lead scoring is the practice of giving your leads a 'score' that helps prioritize which of them are most qualified for your product or brand.
image from The wonderful world of digital marketing software

The wonderful world of digital marketing software

As trends and technologies have emerged, the digital marketing software market has fragmented. Nuanced products are popping up left, right and center to match customer demand in an increasingly complex market.