It’s always a challenge to deliver new and interesting content that is valued across your entire target audience. There are many journeys a customer may take before they make a purchase with your company. These journeys are best nurtured with a variety of content some of it free and others restricted.
Stop scratching your head, trying to understand what your customer wants. It’s time to connect with your customer on a deeper level to acquire, nurture and grow prospects into leads and leads into brand advocates.