It’s always a challenge to deliver new and interesting content that is valued across your entire target audience. There are many journeys a customer may take before they make a purchase with your company. These journeys are best nurtured with a variety of content some of it free and others restricted.
Stop scratching your head, trying to understand what your customer wants. It’s time to connect with your customer on a deeper level to acquire, nurture and grow prospects into leads and leads into brand advocates.
Over the past year we’ve been gathering feedback from our community on our existing pricing. Through this process it became obvious that we have outgrown our existing model and that two bundled plans (Base and Business) no longer make sense.