image from Win back inactive customers: don’t spend 5x more money on acquiring new customers

Win back inactive customers: don’t spend 5x more money on acquiring new customers

Up to 50% of your existing e-commerce customer base could be inactive. Let's look at how you should targeting dormant customers who are no longer opening your emails or engaging with your business.
image from Chase up missing contact details with this simple journey

Chase up missing contact details with this simple journey

Collecting data from contacts can be a tricky process. Particularly if contacts don't include all the information you need.

Weekly marketing tips, updates on trends, and strategy pointers.

image from You had me at hello: 5 things every welcome email needs

You had me at hello: 5 things every welcome email needs

A successful welcome email series can generate 3x more revenue for your business. But what separates a top-performing series from an average one?
image from Schedule automatic order follow ups based on location

Schedule automatic order follow ups based on location

When a customer makes a purchase online, they’re keen to keep track of every step between placing the order and receiving it. So why wouldn't you follow up with them to ensure they've got their order?
image from How and why birthday emails work

How and why birthday emails work

Birthday emails are one of the most effective emails you can send. In this article, we present the birthday emails we loved the most and highlight the 5 key elements that every birthday email should have in order to motivate your subscribers to celebrate by buying from your website.
image from How to effectively sort contacts from gated content

How to effectively sort contacts from gated content

If you’re promoting a new piece of gated content, you need an efficient way to collect and sort all contacts who request to download it.
image from Improve your customer journeys with these 4 steps

Improve your customer journeys with these 4 steps

The single most important thing you can do to drive growth in your business is to map your customer journey. Here are the 4 steps you need to take to improve your customer journeys.
image from Maintain a regular cadence with this simple journey

Maintain a regular cadence with this simple journey

Communicating on a regular basis with your contacts is an incredibly easy and important way to build your business’ reputation and cadence. This doesn’t require long-winded emails that go on about how you’re just checking to see if there’s anything they need, there’s a much simpler way.