image from What is a Drip marketing campaign?

What is a Drip marketing campaign?

You may have heard marketers talking about drip campaigns. Some marketers also call them automated email campaigns, lifecycle emails, and autoresponders.
image from Autopilot's top customer journey goals

Autopilot's top customer journey goals

High-performing marketers are generally very goal-oriented people. And starting a customer journey without a goal is like going for a hike without directions.

Weekly marketing tips, updates on trends, and strategy pointers.

image from Simple ways to increase customer loyalty

Simple ways to increase customer loyalty

Investing in customer retention is the way to go if you want to see skyrocketing growth and a healthy boost in profits.
image from The key to creating remarkable customer experiences

The key to creating remarkable customer experiences

Going to the gym can be a mixed experience for many. Dirty change rooms, “out of order” signs on equipment and mediocre group fitness classes can often leave gym members feeling frustrated, bored, or unmotivated.
image from How to generate demand for your product or service

How to generate demand for your product or service

Demand generation involves creating a desire for your product or service. It begins with convincing your prospects they have a problem that needs fixing, then presenting your business as the solution to the problem.
image from What to expect from digital marketing in 2020

What to expect from digital marketing in 2020

Your customers’ needs change over time, we all know that. But did you know that they’re changing at an alarmingly rapid rate, almost as fast as the technology they’re currently using?
image from Simple steps for choosing the right marketing automation software for your business

Simple steps for choosing the right marketing automation software for your business

There are dozens of marketing automation products on the market vying for your attention, so it’s easy to get overwhelmed by all the choices.
image from Measuring customer satisfaction: hard versus soft data

Measuring customer satisfaction: hard versus soft data

Ensuring your customers are satisfied is a crucial part of running a business. If your customers aren’t happy with the service you’ve given them, there’s no reason why they should continue to do business with you.