image from How Airbnb got mid-funnel impact out of their video marketing campaign

How Airbnb got mid-funnel impact out of their video marketing campaign

We’re all familiar with our old friend, the marketing funnel. And you probably know that having a solid content marketing strategy is important, too.
image from Fact: More than 80% of purchases are made as a result of content marketing

Fact: More than 80% of purchases are made as a result of content marketing

Many businesses treat content marketing as an afterthought in the composition of a broader digital marketing strategy.

Weekly marketing tips, updates on trends, and strategy pointers.

image from Declining attention spans may be killing your content marketing strategy

Declining attention spans may be killing your content marketing strategy

Thanks to technology, the human attention span is at its lowest ever. In fact, Microsoft argues that the average person has an attention span of 8 seconds.
image from Segmentation and Optimization for Baby Boomers, Generation X, Millennials and Generation Z.

Segmentation and Optimization for Baby Boomers, Generation X, Millennials and Generation Z.

Customizing your marketing efforts to specific groups of people can help you save money, increase sales, and drive conversions.
image from How marketers can think beyond International Women's Day

How marketers can think beyond International Women's Day

Many companies, including Autopilot, recently celebrated International Women’s Day (IWD). Our Instagram feeds were full of inspiring images and witty memes honoring the numerous achievements of the women in our lives.
image from Content experience overtakes content marketing

Content experience overtakes content marketing

Content is the heart of a marketing strategy. And as marketers, it’s crucial for us to invest heavily in our content strategy, regardless of our primary function in the marketing team.
image from Creating a marketing campaign that stands out

Creating a marketing campaign that stands out

According to consulting firm McKinsey, customers are increasingly prioritizing the experience of buying and using a product over the actual product and its performance.
image from These 3 trends may affect your approach to marketing

These 3 trends may affect your approach to marketing

In high school, we all knew someone who was a non-conformist. They were the people who were cool and aloof; they did their own thing and refused to bow down to trends like many of their peers.
Content Marketing

Content Marketing Blog

Storytelling is at the heart of marketing. It’s a long-term strategy that focuses on building solid customer relationships with useful, relevant and engaging content. No matter if the content created is for brand awareness, lead generation or nurturing purposes, the delivery must be consistent and targeted towards a specific audience. Today, customers want to receive high-quality, personalized and localized content. The content that marketers deliver either on social media, websites or within blog posts could result in the reason a customer chooses their product over a competitor’s. At Autopilot, we’re helping content marketers deliver personalized content marketing journeys to improve customer acquisition and satisfaction. Follow us for the latest Content Marketing trends, topics and news.