image from Why nostalgia marketing works so well

Why nostalgia marketing works so well

Whether it’s the smell of your mom’s cooking, hearing a song from your senior year of high school, or seeing an icon (be it a favorite toy or celebrity crush) from your childhood, there are many occasions, sensory inputs, and social situations that have the ability to ignite the yearning of yesterday to come rushing back. And that sense of nostalgia is being used by savvy marketers with a marketing strategy that’s appropriately called nostalgia marketing.

image from 5 practical steps to improve your cross-channel customer experience

5 practical steps to improve your cross-channel customer experience

Online shopping is big business. In fact, global retail e-commerce sales are set to reach a staggering $4.88 trillion by 2021.
image from Using multi-channel marketing to reach Aussie viewers

Using multi-channel marketing to reach Aussie viewers

Does your marketing strategy consist of TV or YouTube advertising? Then you’ll definitely want to pay attention to the latest study by Analytics Partners, a global marketing consulting firm.

Weekly marketing tips, updates on trends, and strategy pointers.

image from Find out how the most successful advertisers achieve remarkable results

Find out how the most successful advertisers achieve remarkable results

A recent study conducted by the Boston Consulting Group (BCG) and Google has confirmed what we at Autopilot have known for quite some time: data-driven marketing allows brands to achieve better results.
image from Increase email conversion rates with personalized content

Increase email conversion rates with personalized content

Did you know that personalized emails deliver six times higher transaction rates than non-personalized emails?
image from Counterintuitive content strategies to make your brand stand out

Counterintuitive content strategies to make your brand stand out

Organic traffic is the holy grail. It converts better, it’s evergreen, and once a post is ranking on Google, it doesn’t take much maintenance from you. Everyone agrees that organic traffic is essential.
image from The future is borderless and diverse for Generation Z - find out why!

The future is borderless and diverse for Generation Z - find out why!

We know that segmenting your customers based on generational groups — and tailoring your marketing messages to each group — can help you save money, increase sales, and drive conversions.
image from What you must know before working with YouTube Creators

What you must know before working with YouTube Creators

Influencer marketing takes the idea of the traditional celebrity endorsement and places it into today’s content-driven marketing campaigns.
image from How Airbnb got mid-funnel impact out of their video marketing campaign

How Airbnb got mid-funnel impact out of their video marketing campaign

We’re all familiar with our old friend, the marketing funnel. And you probably know that having a solid content marketing strategy is important, too.
Content Marketing

Content Marketing Blog

Storytelling is at the heart of marketing. It’s a long-term strategy that focuses on building solid customer relationships with useful, relevant and engaging content. No matter if the content created is for brand awareness, lead generation or nurturing purposes, the delivery must be consistent and targeted towards a specific audience. Today, customers want to receive high-quality, personalized and localized content. The content that marketers deliver either on social media, websites or within blog posts could result in the reason a customer chooses their product over a competitor’s. At Autopilot, we’re helping content marketers deliver personalized content marketing journeys to improve customer acquisition and satisfaction. Follow us for the latest Content Marketing trends, topics and news.