image from Why data-driven advertising campaigns are so powerful

Why data-driven advertising campaigns are so powerful

Every day we’re bombarded with advertising messages from all angles. Websites. Social media. Emails. Podcasts. Buses. Billboards. Advertising is everywhere, and frankly, it’s mind-numbing.
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14 stats that prove personalized content works

In 2018, content personalization is an important part of any marketing strategy. Customers are expecting you to be a mind-reader — ever increasingly demanding relevant content and recommendations.
image from Get on top of the moon with Google search

Get on top of the moon with Google search

In SEO terms, getting on top of the moon is getting to page one of Google’s Search results — and to make page one, it’s not all about having a shiny website with backlinks for days.
image from Influence your audience using these 5 cognitive biases

Influence your audience using these 5 cognitive biases

The human brain is an interesting thing. Neuroscientists have been studying the way it works for years, yet the workings of the mind are still a great mystery.
image from Five ways you can implement neuromarketing to your marketing strategy

Five ways you can implement neuromarketing to your marketing strategy

Neuromarketing is the science of understanding how consumers subconsciously define what they want. Neuromarketers extract the feelings people attach to products and services to understand how they can sway a consumer’s decision-making process.
image from 9 extraordinary tips that will rock your marketing during the upcoming Christmas season (oh yes... it is around the corner)

9 extraordinary tips that will rock your marketing during the upcoming Christmas season (oh yes... it is around the corner)

Everybody loves Christmas, but especially retail marketers. The festive season comes with extra lucrative opportunities that help you make the most of your marketing automation software.
image from Millennials: reaching the generation of the future in a hyper-connected marketplace

Millennials: reaching the generation of the future in a hyper-connected marketplace

In 2018, being connected is the norm. With search engines, social media platforms and instant messaging, everyone is plugged-in, all the time.
image from Snapchat marketing strategy

Snapchat marketing strategy

Go beyond evergreen content and step into the ephemeral world of Snapchat, where your marketing disappears but your engagement increases.
image from 10 Gated Content Examples to engage and convert your leads

10 Gated Content Examples to engage and convert your leads

It’s always a challenge to deliver new and interesting content that is valued across your entire target audience. There are many journeys a customer may take before they make a purchase with your company. These journeys are best nurtured with a variety of content some of it free and others restricted.
Content Marketing

Content Marketing Blog

Storytelling is at the heart of marketing. It’s a long-term strategy that focuses on building solid customer relationships with useful, relevant and engaging content. No matter if the content created is for brand awareness, lead generation or nurturing purposes, the delivery must be consistent and targeted towards a specific audience. Today, customers want to receive high-quality, personalized and localized content. The content that marketers deliver either on social media, websites or within blog posts could result in the reason a customer chooses their product over a competitor’s. At Autopilot, we’re helping content marketers deliver personalized content marketing journeys to improve customer acquisition and satisfaction. Follow us for the latest Content Marketing trends, topics and news.