image from 4 small but powerful changes every content marketer should make

4 small but powerful changes every content marketer should make

Every day, thousands of well-meaning content marketers publish a lot of content on the Internet. In fact, a study by MarketingProfs found that the output of content per brand has increased by a staggering 78%.
image from Autopilot answers to four digital marketing questions you ask yourself everyday.

Autopilot answers to four digital marketing questions you ask yourself everyday.

With 2019 well underway, chances are that you’ve locked down your marketing strategy for the year. You may even be executing some of the tasks highlighted in that strategy.
image from Junk content may be ruining B2B marketing

Junk content may be ruining B2B marketing

Content marketing is an important part of any modern marketer’s toolkit. In recent years, we have seen the significant effect that content has had on marketing, creating an impact that traditional advertising has been unable to achieve for decades.
image from The digital marketing trifecta: earned, owned and paid media

The digital marketing trifecta: earned, owned and paid media

No digital marketing strategy will ever be identical; what goes into a strategy will depend on a variety of factors, both internal and external.
image from 4 tips to get your inclusive marketing strategy right

4 tips to get your inclusive marketing strategy right

For businesses, inclusive marketing creates valuable opportunities. A marketing campaign that celebrates diversity allows businesses to reach a wider audience.
image from Why you should consider podcasts in your marketing strategy

Why you should consider podcasts in your marketing strategy

It seems like people can’t get enough of podcasts. Podcasts are consumed by 73 million Americans every month (eMarketer, 2018) — and this number is set to exceed a staggering 100 million by 2021 (Statista).
image from Advertise more effectively by using customer psychology

Advertise more effectively by using customer psychology

Getting customers to pay attention to your ad has never been easy, especially since they are constantly exposed to endless streams of marketing messages from competing brands.
image from How to find and own your niche market

How to find and own your niche market

For many SMEs, appealing to the largest possible audience makes sense: it reduces fear of missing out on potential clients and customers.
image from Copywriters, do you think machines are coming for your job? Wait. Don't answer that.

Copywriters, do you think machines are coming for your job? Wait. Don't answer that.

AI is swooping in on a huge range of written content, and if human copywriters were paying attention, their jaws would hit the floor at just how fast the creative industry is becoming automated.
Content Marketing

Content Marketing Blog

Storytelling is at the heart of marketing. It’s a long-term strategy that focuses on building solid customer relationships with useful, relevant and engaging content. No matter if the content created is for brand awareness, lead generation or nurturing purposes, the delivery must be consistent and targeted towards a specific audience. Today, customers want to receive high-quality, personalized and localized content. The content that marketers deliver either on social media, websites or within blog posts could result in the reason a customer chooses their product over a competitor’s. At Autopilot, we’re helping content marketers deliver personalized content marketing journeys to improve customer acquisition and satisfaction. Follow us for the latest Content Marketing trends, topics and news.