image from Social Media Marketing vs. Email Marketing: Who’s the Winner?

Social Media Marketing vs. Email Marketing: Who’s the Winner?

The first recorded instance of email marketing occurred in 1978. Marketing manager Gary Thuerk sent an email to 400 users via Arpanet, a US Defense Department arm; Arpanet later formed the basis for the Internet as we know it now.
image from 6 ways to improve sales outreach using email marketing

6 ways to improve sales outreach using email marketing

For many people, email is their preferred method of communication. According to a study by Radicati, the number of email users worldwide is expected to reach over 4.1 billion by the end of 2021.
image from Best Email Marketing templates to increase CTR

Best Email Marketing templates to increase CTR

Batch-and-blast emails are so 2010. They've long been replaced with email journeys that integrate with the entire customer experience.
image from For every $1 you spend on email marketing, you can expect an average return of $32

For every $1 you spend on email marketing, you can expect an average return of $32

In 2019, email marketing is set to be the powerhouse it's always been. Smart marketers are leaning on email as a primary component for customer acquisition and retention.
image from The one thing you need to win your email marketing game

The one thing you need to win your email marketing game

Let's be honest — there are a lot of ways to create amazing email marketing campaigns. But there's one thing that makes Autopilot the easiest and most effective out of all of them.
image from 8 steps to creating high-performing newsletters: a short guide

8 steps to creating high-performing newsletters: a short guide

Whether you’re a solo real estate agent, boutique marketing agency, family-run restaurant, or a venture-backed tech startup, an email newsletter is a strategic place to start your email marketing efforts.
image from The 6-step recipe for turning one-time buyers into repeat buyers

The 6-step recipe for turning one-time buyers into repeat buyers

Nothing feels as good as earning a new customer. In that moment, you feel validated: Your marketing efforts have finally paid off! Time to celebrate, right?
image from The art of winning the event follow-up

The art of winning the event follow-up

Leaving event/webinar attendees with a positive impression of your brand by saying thank you is important.
image from On average, personalized email marketing improves click-through rates by 14% and increases conversions by 10%

On average, personalized email marketing improves click-through rates by 14% and increases conversions by 10%

Email marketing software helps marketers communicate with their audience, transforming leads into customers and customers into repeat buyers. Marketers use email marketing tools to build and manage email lists and design intuitive email campaigns.
Email Marketing

Email Marketing Blog

Email marketing software helps marketers communicate with their audience, transforming leads into customers and customers into repeat buyers. Marketers use email marketing tools to build and manage email lists and design intuitive email campaigns. The best marketing automation software allows marketers to target customers with email newsletters, lead nurturing campaigns, follow-up messages, product announcements, transactional emails and much more! Here at Autopilot, we’re helping marketers automate and personalize their email marketing. We help marketers deliver content that cuts through the noise and attracts the right attention and engagement. Follow us for the latest Email Marketing trends, topics and news.