image from How and why birthday emails work

How and why birthday emails work

Birthday emails are one of the most effective emails you can send. In this article, we present the birthday emails we loved the most and highlight the 5 key elements that every birthday email should have in order to motivate your subscribers to celebrate by buying from your website.
image from Maintain a regular cadence with this simple journey

Maintain a regular cadence with this simple journey

Communicating on a regular basis with your contacts is an incredibly easy and important way to build your business’ reputation and cadence. This doesn’t require long-winded emails that go on about how you’re just checking to see if there’s anything they need, there’s a much simpler way.

Weekly marketing tips, updates on trends, and strategy pointers.

image from Best Email Marketing templates to increase CTR

Best Email Marketing templates to increase CTR

An effective email marketing strategy is one that looks at a customer’s every touchpoint and moves them swiftly through the sales cycle.One of the easists things you can do to drive more revenue and engagement with your emails, is to personalize them.
image from How to maintain your sender reputation to improve email deliverability

How to maintain your sender reputation to improve email deliverability

Building and maintaining a strong sender reputation is critical to whether or not your emails will find their way into your contacts’ inbox.
image from Why is my email being clipped? 3 tips to stop it happening

Why is my email being clipped? 3 tips to stop it happening

If you’ve sent yourself a test email and noticed that not all of the content is visible, and the dreaded “[Message clipped]” message appears at the bottom, your email has been clipped. We've explored the 3 possible reasons, and some tips to best avoid them.
image from Autopilot’s tips for using reward-based onboarding

Autopilot’s tips for using reward-based onboarding

An effective customer onboarding process flow should be extraordinary. Instead of delivering generic content, it should demonstrate the benefits of your product to each contact’s individual business. And, as importantly, it should incentivise the contact to fully explore your product as early as possible.
image from For every $1 you spend on email marketing, you can expect an average return of $42

For every $1 you spend on email marketing, you can expect an average return of $42

Email marketing has long been the cornerstone of every digital marketing strategy. The reliance of marketers on this particular channel stems from one key attribute: it works. But if you’re looking to ramp up your email marketing in 2020, here’s three useful tips to keep in mind when creating your next email or email campaign.
image from Automate your webinar sign ups with Livestorm and Zapier

Automate your webinar sign ups with Livestorm and Zapier

Getting contacts to engage with your emails is not always easy. So when a contact does engage with your email, you need to ensure you have a fluid, streamlined process in place.
Email Marketing

Email Marketing Blog

Email marketing software helps marketers communicate with their audience, transforming leads into customers and customers into repeat buyers. Marketers use email marketing tools to build and manage email lists and design intuitive email campaigns. The best marketing automation software allows marketers to target customers with email newsletters, lead nurturing campaigns, follow-up messages, product announcements, transactional emails and much more! Here at Autopilot, we’re helping marketers automate and personalize their email marketing. We help marketers deliver content that cuts through the noise and attracts the right attention and engagement. Follow us for the latest Email Marketing trends, topics and news.