Love isn’t just in the air, it’s in your inbox too. Each February, businesses from every industry attempt to win customers with a Valentine’s Day email marketing campaign — but Cupid’s arrow doesn’t always hit the mark.
The best welcome emails set the tone for your SaaS trial and keep users coming back for more. According to 500 Startups partner Susan Su, “you should be aiming for a 60%+ open rate on this email – if users don’t open your welcome email, you’ve basically lost them.”
You never know what could lead to off-the-charts conversions. In this post, you’ll learn nine different A/B tests you can run in your email marketing – including your subject line, imagery, body text, and more.
Email marketing software helps marketers communicate with their audience, transforming leads into customers and customers into repeat buyers. Marketers use email marketing tools to build and manage email lists and design intuitive email campaigns. The best marketing automation software allows marketers to target customers with email newsletters, lead nurturing campaigns, follow-up messages, product announcements, transactional emails and much more! Here at Autopilot, we’re helping marketers automate and personalize their email marketing. We help marketers deliver content that cuts through the noise and attracts the right attention and engagement. Follow us for the latest Email Marketing trends, topics and news.