image from On average, personalized email marketing improves click-through rates by 14% and increases conversions by 10%

On average, personalized email marketing improves click-through rates by 14% and increases conversions by 10%

Email marketing software helps marketers communicate with their audience, transforming leads into customers and customers into repeat buyers. Marketers use email marketing tools to build and manage email lists and design intuitive email campaigns.
image from 4 tips to come up with the perfect subject line

4 tips to come up with the perfect subject line

The subject line is the most important element in your email marketing strategy. Why? Because it’s the first impression a recipient has of your email — and we all know that first impressions last.
image from How The Hustles Brand Ambassador Program Attracted 300K Email Subscribers

How The Hustles Brand Ambassador Program Attracted 300K Email Subscribers

How The Hustles Brand Ambassador Program Attracted 300K Email Subscribers Are you looking to launch a brand ambassador program for your company?
image from Email Marketing Ideas: 15 Valentines Day Emails to Steal Your Subscribers Hearts

Email Marketing Ideas: 15 Valentines Day Emails to Steal Your Subscribers Hearts

Love isn’t just in the air, it’s in your inbox too. Each February, businesses from every industry attempt to win customers with a Valentine’s Day email marketing campaign — but Cupid’s arrow doesn’t always hit the mark.
image from Newsletter Experiments: What We Learned After 12 Months of A/B Testing

Newsletter Experiments: What We Learned After 12 Months of A/B Testing

Email newsletters are a staple for any marketing strategy because they provide an avenue for building an ongoing relationship with your audience—and growing sales.
image from A Brief History of Email Marketing

A Brief History of Email Marketing

Today’s guest post is from EmailMonks, an email design and HTML coding company. Whenever the teenager within me thinks of email, the 2004 novel “Where Rainbows End” by Cecelia Ahern comes to my mind.
image from 5 Abandoned Cart Email Examples to Emulate

5 Abandoned Cart Email Examples to Emulate

Here are 5 excellent abandoned cart email examples to study, learn from, and emulate.
image from An Amazing Retention Email...From a Dry Cleaner?

An Amazing Retention Email...From a Dry Cleaner?

It costs 5X as much to acquire a new customer than to keep an existing one, yet only 16% of companies put their primary marketing focus on customer retention.
image from Doughnut Write Boring Email Subject Lines

Doughnut Write Boring Email Subject Lines

Messaging on a dating app has at least one thing in common with composing a company promo email – there’s a pressure to be witty and engaging all the time.
Email Marketing

Email Marketing Blog

Email marketing software helps marketers communicate with their audience, transforming leads into customers and customers into repeat buyers. Marketers use email marketing tools to build and manage email lists and design intuitive email campaigns. The best marketing automation software allows marketers to target customers with email newsletters, lead nurturing campaigns, follow-up messages, product announcements, transactional emails and much more! Here at Autopilot, we’re helping marketers automate and personalize their email marketing. We help marketers deliver content that cuts through the noise and attracts the right attention and engagement. Follow us for the latest Email Marketing trends, topics and news.