Go back

A B2B content marketing strategy that generates real business results

b2b content marketing strategy

Outline

  • Introduction
  • B2B content marketing funnel  
  • What is top of the funnel content?
  • Top of the funnel B2B content marketing strategies
  • What is middle of the funnel (MOFU) content?
  • Middle of the funnel B2B content marketing strategies
  • What is bottom of the funnel (BOFU) content?
  • Bottom of the funnel B2B content marketing strategies
  • B2B content marketing examples
  • B2B content marketing best practices  
  • Environment: where your content lives
  • Structure: how your content is structured
  • Engagement: how to increase engagement and conversions
  • B2B content marketing plan
  • 1. Throw out the word limit rule book 
  • 2. Prioritize website accessibility
  • 3. Put your reader first 
  • 4. The eighth-grade principle
  • 5. Repurpose with pride 
  • 6. Follow the stats
  • Generational content marketing strategy

Like?

Consider sharing.

Subscribe

🍪 We use cookies to improve your experience on our website. You can find out more in our policy. Accept all cookies