In order to navigate through the impact of the coronavirus, businesses have turned to technology, creating a rapid acceleration in the number of organisations undertaking a digital transformation, and opening up new opportunities for marketers.
In this article, we’ll explain what UTM parameters are, outline the data that can be extracted from them and walk you through how to set them up. Plus, we’ll show you how Autopilot can help you use UTM data to identify the highest-performing lead sources at a granular level, giving you the insight required to deploy your resources more effectively.
If you run an e-commerce store, you should be maximising your potential revenue by connecting your Shopify store to Autopilot today through our integration with Zapier. Conveniently, we’ve got just the thing to show you how.
Growth Hacking is data-driven marketing, focused on finding the one metric that matters. Growth Hackers have a hybrid mix of skills in marketing, product and data and have helped companies like Airbnb and Dropbox scale on lean budgets and limited resources. Unlike a traditional marketing strategy, Growth Hackers are focused on the entire acquisition funnel, fueling company growth by acquiring, activating, converting and retaining customers. Here at Autopilot, we have a team of our very own Growth Hackers and Hustlers who help us market the products you love and the content you need. Follow us for the latest Growth Hacking trends, topics and news.