image from Goodbye demographic targeting, hello custom audience targeting

Goodbye demographic targeting, hello custom audience targeting

The use of demographic targeting has helped marketers target the right audience, thus reducing unnecessary ad impressions and saving precious dollars off their marketing budgets.
image from How to build a bottoms-up SaaS startup

How to build a bottoms-up SaaS startup

In the last few years, companies such as Dropbox and Slack have been able to gain momentum in the marketplace by appealing directly to end users, bottoms-up.

Weekly marketing tips, updates on trends, and strategy pointers.

image from Why you should pay attention to the Net Promoter Score (NPS)

Why you should pay attention to the Net Promoter Score (NPS)

Introduced in 2003, the Net Promoter Score (NPS) has become the single most popular customer feedback mechanism available.
image from The key to creating remarkable customer experiences

The key to creating remarkable customer experiences

Going to the gym can be a mixed experience for many. Dirty change rooms, “out of order” signs on equipment and mediocre group fitness classes can often leave gym members feeling frustrated, bored, or unmotivated.
image from Measuring customer satisfaction: hard versus soft data

Measuring customer satisfaction: hard versus soft data

Ensuring your customers are satisfied is a crucial part of running a business. If your customers aren’t happy with the service you’ve given them, there’s no reason why they should continue to do business with you.
image from 5 customer retention strategies to drive more sales to your business

5 customer retention strategies to drive more sales to your business

Investing in customer retention pays off. After all, there are plenty of stats to support the importance of retention and thought leaders like Harvard Business Review and Forrester have been urging companies to prioritize their retention efforts for years.
image from How to create Google remarketing ads

How to create Google remarketing ads

One problem that you may face when executing customer journeys is working out how paid advertising opportunities such as Google Ads fit into the equation.
image from What will the future of search hold for marketers?

What will the future of search hold for marketers?

More than 20 years ago, Google started its quest to organize the world’s information and make it useful and accessible to everyone.
Growth Hacking

Growth Hacking Blog

Growth Hacking is data-driven marketing, focused on finding the one metric that matters. Growth Hackers have a hybrid mix of skills in marketing, product and data and have helped companies like Airbnb and Dropbox scale on lean budgets and limited resources. Unlike a traditional marketing strategy, Growth Hackers are focused on the entire acquisition funnel, fueling company growth by acquiring, activating, converting and retaining customers. Here at Autopilot, we have a team of our very own Growth Hackers and Hustlers who help us market the products you love and the content you need. Follow us for the latest Growth Hacking trends, topics and news.