Alongside entrepreneurs and risk-takers, growing a company from the ground up is a task suited to committed. hard-working businesspeople. It takes a ridiculous amount of time and effort just to get a startup business going — let alone turning it into a financially viable company.
Years ago, we would all trust our closest friends and family members to give us the best advice. Now, new data suggests that most people are turning to search engines to inform their personal decisions, whether they're big or small.
Growth Hacking is data-driven marketing, focused on finding the one metric that matters. Growth Hackers have a hybrid mix of skills in marketing, product and data and have helped companies like Airbnb and Dropbox scale on lean budgets and limited resources. Unlike a traditional marketing strategy, Growth Hackers are focused on the entire acquisition funnel, fueling company growth by acquiring, activating, converting and retaining customers. Here at Autopilot, we have a team of our very own Growth Hackers and Hustlers who help us market the products you love and the content you need. Follow us for the latest Growth Hacking trends, topics and news.