February 12, 2015
Inside Autopilot Beta: An Interactive Product Q&A
_“Overall, we’re loving AutopilotHQ. My god, is it so much better than…” _is among the many responses we have received since the inception of our beta program two weeks ago. Since then, we’ve been in a whirlwind of iterating Autopilot’s onboarding flow and responding to customer feedback. To open things up a little, we held a product Q&A on Wednesday with CEO Mike Sharkey and CMO Guy Marion. Here’s the full video recording.
We had a fairly active audience with many questions, some of which were as follows:
We are beginning to see a few themes take form - here are a few truths that have actualized so far.
A Best-of-Breed Approach
Our approach at Autopilot is to deliver a easy-to-use solutions that help companies create better marketing journeys and build more fruitful relationships with customers. Unlike “all-in-one” platforms, we aim to be the best at multi-channel automated marketing. Rather than competing with companies who are the best at what they do, we integrate with them and help marketers connect their beloved systems. Providing this infrastructure allows marketers to incorporate multi-channel content into their email marketing journeys, including text messages or postcards.
Email By Itself is Just…Email
Many people want to advance their marketing beyond batch and blast. Below are just a few ways to add value to email.
Send follow-up emails to people who don’t open your first email, using a “did not open” Condition in Autopilot
Set up criteria that ejects someone from a Journey if they respond.
Autopilot Conditions add value to email by allowing you to personalize your follow-ups in easy and creative ways.
Get a Guide
Knowing where to start automating your marketing and nurturing programs can be overwhelming. To ease this pressure, Autopilot has created pre-built marketing Journeys that anyone can use, which we call Guides. Guides make it a cinch to implement best practice programs like onboarding flows, Salesforce workflows, or event follow-ups.
Leads Need More Love
Although marketers try our hardest to stay in touch with interested prospective buyers or online web inquirers, we often leave them wanting more. Fortunately, automating this follow-up and nurturing process makes do so less time and work-intensive. Here are some automated actions that we can take in Autopilot to engage with a person (or new sales lead):
Send a SMS
Send a postcard
Send a handwritten note
Automatically send an email
Add to a list
Remove from a list
Update a custom field
Send your team an email notification
Update fields and actions in Salesforce such as add tasks, assign leads, update campaigns, update status, create and close opportunities
Send a survey using SurveyMonkey
Add lead intelligence using InsideView