image from Your Most Common Lead Nurturing Questions Answered

Your Most Common Lead Nurturing Questions Answered

The term “lead nurturing” has become a marketing buzzword. It’s one of those phrases that loses meaning the longer you stare at it.
image from Waiting list management

Waiting list management

The waitlist is an invaluable marketing tool when used appropriately. Here's how to capture those contacts and engage with them whilst they wait.

Weekly marketing tips, updates on trends, and strategy pointers.

image from Sending emails to contacts that meet multiple criteria

Sending emails to contacts that meet multiple criteria

Sometimes contacts may fit into multiple categories and accordingly need to receive more than one email. Whilst it is best practice to not duplicate contacts within a journey, sometimes filtering in a journey will require contacts to flow down multiple pathways at the same time
image from How to use waterfall condition checks in your customer journeys

How to use waterfall condition checks in your customer journeys

Don’t go chasing waterfalls - simply implement them to filter contacts within your customer journeys.
image from How to identify lead source using UTM parameters

How to identify lead source using UTM parameters

UTM parameters are a useful tool for measuring the performance of your marketing channels. But what happens when you execute a multi-channel marketing strategy that involves several touchpoints in the customer journey?
image from How to measure your customers’ experience

How to measure your customers’ experience

If you're not already using NPS in your marketing or sales follow ups, it’s about time you did, and we’ve got the journey to get you started.
image from Why it’s important to maintain communication during the delivery stage

Why it’s important to maintain communication during the delivery stage

If you run an online store, you know that the customer journey doesn’t end with a purchase.
image from The 2 engagement metrics everyone should be tracking

The 2 engagement metrics everyone should be tracking

Many businesses waste a lot of time pursuing leads that have little to no potential of turning into a paying customer. Lead scoring helps to avoid that problem.
Lead Management

Lead Management Blog

Lead management is a continuous cycle between marketing and sales teams, where leads are acquired, evaluated, nurtured and managed. CRM and Marketing Automation software enable both teams to work together throughout the lead management process. This process includes five separate stages:
1. Lead capture
2. Lead tracking
3. Lead distribution
4. Lead qualification
5. Lead nurturing

At Autopilot, we offer marketing automation software helps teams optimize their lead management strategy, solving problems through each stage of the lead management process. Follow us for the latest Lead Management trends, topics and news.