image from 26 mind blowing customer experience stats

26 mind blowing customer experience stats

What makes for a quality customer experience? The best way to answer this question is by retelling Fjord’s A Tale of Two Coffee Shops.
image from Your customers are sick to death of surveys: It's up to you to make them better

Your customers are sick to death of surveys: It's up to you to make them better

The initial idea of creating a short customer survey was a good one. Fred Reichheld from Bain & Co. was the first to recommend it in 2003 — businesses could provide brief surveys to test brand loyalty.
image from The marketer's guide to conversion rate optimization

The marketer's guide to conversion rate optimization

Conversion rate optimization (CRO) is a highly-beneficial process that helps businesses increase the percentage of conversions on their website.
image from Improve customer acquisition with marketing automation software

Improve customer acquisition with marketing automation software

Customer acquisition is a key element to driving growth in any company. If your business is focused on acquiring customers, you need to leverage one of the fastest growing tools available — marketing automation software.
image from Data matters: utilize data-driven marketing to optimize your customer journey

Data matters: utilize data-driven marketing to optimize your customer journey

In an online world, it's become more and more apparent that marketers need to deliver relevant digital experiences. But making personalized experiences happen isn't as simple as sending out a survey.
image from See a 77% boost in lead generation ROI with automated lead scoring

See a 77% boost in lead generation ROI with automated lead scoring

Lead scoring is the practice of giving your leads a 'score' that helps prioritize which of them are most qualified for your product or brand.
image from Data-driven companies are 23 times more likely to acquire customers and 6 times more likely to be profitable year over year

Data-driven companies are 23 times more likely to acquire customers and 6 times more likely to be profitable year over year

For marketers around the world, data has been a double-edged sword. Data is readily available but marketers struggle to keep up with the endless possibilities of analysis.
image from Five ways Autopilot and Pipedrive can save you time

Five ways Autopilot and Pipedrive can save you time

Stay ahead of your competition and create a meaningful conversation with your prospects, leads and customers.
image from Dos and don’ts of designing web forms

Dos and don’ts of designing web forms

If a customer abandons filling out a form than most likely, it’s because of the form and the experience surrounding the process, not the customer.
Lead Management

Lead Management Blog

Lead management is a continuous cycle between marketing and sales teams, where leads are acquired, evaluated, nurtured and managed. CRM and Marketing Automation software enable both teams to work together throughout the lead management process. This process includes five separate stages:
1. Lead capture
2. Lead tracking
3. Lead distribution
4. Lead qualification
5. Lead nurturing

At Autopilot, we offer marketing automation software helps teams optimize their lead management strategy, solving problems through each stage of the lead management process. Follow us for the latest Lead Management trends, topics and news.