image from How to generate demand for your product or service

How to generate demand for your product or service

Demand generation involves creating a desire for your product or service. It begins with convincing your prospects they have a problem that needs fixing, then presenting your business as the solution to the problem.
image from The 3 stages of a sales funnel

The 3 stages of a sales funnel

As a marketer, your aim is to get your customers to hand over their money to your business — and the only way for this to happen is to convince them that they’re making a good investment with your brand.

Weekly marketing tips, updates on trends, and strategy pointers.

image from How to design a successful customer onboarding experience

How to design a successful customer onboarding experience

Customer onboarding experience You and your team have spent ages developing your company’s latest product. There have been lots of sleepless nights, many gallons of caffeine consumed, and way too many arguments with your partner because you are always coming home late, too exhausted to even sit through a 25-minute show on Netflix.
image from 7 lead nurturing emails you won't be able to resist stealing for yourself

7 lead nurturing emails you won't be able to resist stealing for yourself

So you've figured out some fantastic ways to generate leads and they're coming into your database in droves — that's great.
image from 4 proven strategies for turning repeat buyers into loyal customers

4 proven strategies for turning repeat buyers into loyal customers

Many people wrongly assume that repeat buyers are loyal customers. In reality, loyalty has very little to do with your customer’s purchasing behavior.
image from How to optimize your lifecycle marketing

How to optimize your lifecycle marketing

To produce and retain loyal customers, marketers must focus on managing the entire lifecycle of the customer, providing valuable information at each stage of their journey.
image from 5 steps to get started with lead nurturing today

5 steps to get started with lead nurturing today

Lead nurturing is the process of educating leads and building relationships with potential customers throughout the purchasing process.
image from How to use NPS to activate brand enthusiasts, spot churn risks, and gauge customer satisfaction

How to use NPS to activate brand enthusiasts, spot churn risks, and gauge customer satisfaction

The Net Promoter System® is a one-question survey that measures overall customer satisfaction while pinpointing three crucial customer segments: promoters, passives, and detractors.
Lead Management

Lead Management Blog

Lead management is a continuous cycle between marketing and sales teams, where leads are acquired, evaluated, nurtured and managed. CRM and Marketing Automation software enable both teams to work together throughout the lead management process. This process includes five separate stages:
1. Lead capture
2. Lead tracking
3. Lead distribution
4. Lead qualification
5. Lead nurturing

At Autopilot, we offer marketing automation software helps teams optimize their lead management strategy, solving problems through each stage of the lead management process. Follow us for the latest Lead Management trends, topics and news.