image from Dos and don’ts of designing web forms

Dos and don’ts of designing web forms

If a customer abandons filling out a form than most likely, it’s because of the form and the experience surrounding the process, not the customer.
image from Getting Started With SaaS User Onboarding

Getting Started With SaaS User Onboarding

The purpose of SaaS onboarding software is not to teach your customers how to use your product, but to teach them how to solve their problem by using your product.
image from How to Personalize Sales Emails at Scale

How to Personalize Sales Emails at Scale

Do you automate sales outreach at any point throughout the customer journey? Whether it’s following up after a contact request, reaching out during your trial period, or part of your sales nurture journey, sales emails are a critical part to the buying process.
image from How to Write SaaS Onboarding Emails for Brand New Apps

How to Write SaaS Onboarding Emails for Brand New Apps

Imagine you've just touched down in Paris. You're standing at the top of the Eiffel tower, looking out at the Arc de Triomphe, thinking about all the delicious pastries and truffled sauces you're going to eat.
image from Customer Retention: Acquisition's New Best Friend

Customer Retention: Acquisition's New Best Friend

If you’re reading this, chances are your compass points way North. Admit it: You obsess over AARRR metrics (AKA pirate metrics) like CAC (customer acquisition cost), AR (activation rate), and MRR (monthly recurring revenue).
image from 3 Trends That Made the Net Promoter Method Mainstream

3 Trends That Made the Net Promoter Method Mainstream

Net Promoter Score (NPS) A few weeks ago, we covered the basics of the Net Promoter Score® method—including how it can be leveraged to grow your business.
image from Selecting the Best Customer Acquisition Tools: The 80/20 Guide

Selecting the Best Customer Acquisition Tools: The 80/20 Guide

Customer Acquisition Tools Customer acquisition refers to a broad set of strategies and tactics linked together to provide a seamless experience from first touch to paying user.
image from Why Everyone's Obsessed With Their Net Promoter Score

Why Everyone's Obsessed With Their Net Promoter Score

What is NPS Do you ever get emails like this one? I bet you do. Companies like GE, Apple, and Dell use these emails to measure customer loyalty by asking one simple question: How likely are you to recommend [company] to a friend?
image from Customer Acquisition for Startups: 3 Examples From Lean Startup's Engines of Growth

Customer Acquisition for Startups: 3 Examples From Lean Startup's Engines of Growth

The Lean Startup was published back in 2011 as a guide to explain how new startups should look, work, and grow.
Lead Management

Lead Management

Lead management is a continuous cycle between marketing and sales teams, where leads are acquired, evaluated, nurtured and managed. CRM and Marketing Automation software enable both teams to work together throughout the lead management process. This process includes five separate stages:
1. Lead capture
2. Lead tracking
3. Lead distribution
4. Lead qualification
5. Lead nurturing

At Autopilot, we offer marketing automation software helps teams optimize their lead management strategy, solving problems through each stage of the lead management process. Follow us for the latest Lead Management trends, topics and news.