The initial idea of creating a short customer survey was a good one. Fred Reichheld from Bain & Co. was the first to recommend it in 2003 — businesses could provide brief surveys to test brand loyalty.
Customer acquisition is a key element to driving growth in any company. If your business is focused on acquiring customers, you need to leverage one of the fastest growing tools available — marketing automation software.
Lead management is a continuous cycle between marketing and sales teams, where leads are acquired, evaluated, nurtured and managed. CRM and Marketing Automation software enable both teams to work together throughout the lead management process. This process includes five separate stages: 1. Lead capture 2. Lead tracking 3. Lead distribution 4. Lead qualification 5. Lead nurturing
At Autopilot, we offer marketing automation software helps teams optimize their lead management strategy, solving problems through each stage of the lead management process. Follow us for the latest Lead Management trends, topics and news.