image from Is marketing becoming too complex for humans?

Is marketing becoming too complex for humans?

Traditional marketing involves advertising through print, television, and radio. In the past, most people read newspapers, watched TV, and listened to the radio (sometimes all at once).
image from Mobile micro-moments: implications for marketers

Mobile micro-moments: implications for marketers

Customers spend a lot of time on their smartphones — an average of 4.7 hours a day, to be exact (Digital Trends).
image from How Domino's transformed into an e-commerce success story

How Domino's transformed into an e-commerce success story

Not even 10 years ago, Domino's was the underdog in a crowded market of delivery pizza. Shadowed by Pizza Hut (the market leader at the time), Domino's was drowning in customer complaints and bad media coverage.
image from Marketing automation for B2B companies

Marketing automation for B2B companies

Traditionally, marketing automation software had a reputation for being expensive, clunky and not particularly user-friendly.
image from 5 books on marketing automation that you can't put down

5 books on marketing automation that you can't put down

Marketing automation is a huge topic, and it's no surprise that authors need to devote whole books to do it any justice.
image from 12 email marketing automation mistakes you're probably making

12 email marketing automation mistakes you're probably making

Automation makes your email marketing better. The ability to reach more customers, faster, with more accurate messaging, is undoubtedly a good thing.
image from Why marketers need to get familiar with big data

Why marketers need to get familiar with big data

Today, an effective marketing strategy requires data to be at its core. Marketers are expected to be well-versed in using analytics, segmentation, and the customer journey.
image from Will your job be made obsolete by autonomous marketing technology?

Will your job be made obsolete by autonomous marketing technology?

Technology is a broad word. It applies to every groundbreaking advancement in human history: the wheel; boats; bows and arrows; the domestication of animals; the printing press; the internet; and more.
image from The truth about autonomous marketing in 2019

The truth about autonomous marketing in 2019

In the days and years to come, automation is set to become the backbone of the marketing and advertising industry.
Marketing Automation

Marketing Automation Blog

Marketing automation has enabled marketers to automate repetitive and mundane tasks like sending emails and posting content on social media. However, marketing automation software goes beyond email marketing, allowing teams to achieve so much more. Now, marketers can track insights, segment their leads, design the perfect customer journey and create personalized messages. From B2B to B2C, and from startups to established organizations, companies of all sizes are taking advantage of marketing automation. It’s an essential tool for any marketer who is creating multi-channel content for an increasing user base. At Autopilot, we pride ourselves by building the top performing marketing automation software. Why makes us so different? Apart from providing the regular, run-of-the-mill features, we also have created the first-ever collaborate and annotate function. Follow us for the latest Marketing Automation trends, topics and news.