image from How marketers are using machine learning to improve the customer experience

How marketers are using machine learning to improve the customer experience

According to an IDC report, companies who adopt advanced and predictive analytics, including machine learning, will grow 65% faster than apps without predictive functionality.
image from How e-commerce retailers can implement marketing automation

How e-commerce retailers can implement marketing automation

For an e-commerce store, acquiring and converting leads is a top priority. Without driving traffic to your website, you might as well not exist at all.
image from Amazon advertisers will increase their use of marketing automation tools in 2019

Amazon advertisers will increase their use of marketing automation tools in 2019

Earlier this year, Amazon released its Q3 earnings to announce a 123% growth to $2.5 billion for the quarter.
image from 10 ways your nonprofit can benefit from marketing automation software

10 ways your nonprofit can benefit from marketing automation software

It's no secret that most marketing teams are overworked. In a nonprofit organization, this becomes doubly-so — budgets are tighter and manpower is limited.
image from 6 marketing personalization trends for 2019

6 marketing personalization trends for 2019

If you've seen AMC's hit show Mad Men, then you've had a glimpse into a bygone era of marketing: the era of the "ad man."  The show is set in the 1960s and features old-school copywriters and creatives crafting sweeping advertising messages at scale.
image from Find out the next sequence of steps a customer will take in their journey

Find out the next sequence of steps a customer will take in their journey

Creating an NBAM strategy doesn’t take a data scientist or developer. With marketing automation software, you can implement and automate a strategy all by yourself.
image from Affordable marketing automation software: get more bang for your buck

Affordable marketing automation software: get more bang for your buck

Marketers need to ensure that their MAS fits within budget while fulfilling all requirements like CRM integration, email personalization and data tracking.
image from An easy way to understand marketing automation

An easy way to understand marketing automation

Marketing automation software goes beyond email marketing to optimize the entire customer journey from prospect to buyer.
image from How to sell marketing automation to your CEO

How to sell marketing automation to your CEO

If you're in marketing, you're constantly thinking about how to acquire new leads, win over customers, increase lifetime value, build brand advocacy and generate sales. You may also be thinking about how to sell marketing automation — a system that helps you achieve all those goals — to your CEO.
Marketing Automation

Marketing Automation Blog

Marketing automation has enabled marketers to automate repetitive and mundane tasks like sending emails and posting content on social media. However, marketing automation software goes beyond email marketing, allowing teams to achieve so much more. Now, marketers can track insights, segment their leads, design the perfect customer journey and create personalized messages. From B2B to B2C, and from startups to established organizations, companies of all sizes are taking advantage of marketing automation. It’s an essential tool for any marketer who is creating multi-channel content for an increasing user base. At Autopilot, we pride ourselves by building the top performing marketing automation software. Why makes us so different? Apart from providing the regular, run-of-the-mill features, we also have created the first-ever collaborate and annotate function. Follow us for the latest Marketing Automation trends, topics and news.