January 29, 2019
Marketing automation books
Marketing automation is a huge topic, and it's no surprise that authors need to devote whole books to do it any justice. From high-level concepts to tactical advice and how-to guides, there's a lot of ground to cover.
So if you're looking for in-depth information on marketing automation, then pull up a chair — you won't be able to put these books down.
Automate and Grow: A Blueprint for Startups, Small and Medium Businesses to Automate Marketing, Sales and Customer Support
Automate and Grow provides a great blueprint for implementing automation in marketing, sales, and service. Aimed specifically at startups and SMEs, a lot of the advice is tailored towards having limited resources — something that's great for anyone who has a budget to manage.
Overflowing with practical advice that comes from real-world experience, Automate and Grow is the perfect marketing automation guide for startups.
Data-Driven Marketing with Artificial Intelligence: Harness the Power of Predictive Marketing and Machine Learning
Data-Driven Marketing with Artificial Intelligence starts strong with a great overview of the current state of AI and marketing. Later in the book, it becomes a tactical guide to harnessing the upcoming industry disruption-by-robot. If you're interested in AI, machine learning, or autonomous marketing, this book is the way to go.
In the worlds of the authors: "Artificial intelligence is set to change everything we know about marketing and how we interact with customers. Business leaders need to pay attention, or they risk being left behind."
Data-Driven Marketing with Artificial Intelligence is a seriously engaging and useful read.
Think Outside the Inbox has some great insights. It also sheds some serious light on how marketing automation has been a transformative power in the marketing industry. It comes recommended for people wanting a collection of best practices, or those needing to make a business case for marketing automation.
The only thing Think Outside the Inbox can be faulted on is that the first half is just general information about marketing automation, without any actionable strategy. But the last half makes up for it in spades, including a heap of great insights, best practices, and advice that you could take action with.
The end result is a well-rounded book that has some great ideas inside.
"For Dummies" books are underrated. They're perfect for novices and people looking for a straightforward overview. They're a good option when the industry jargon is just too confusing.
There a lot of worthwhile (yet basic) techniques in Marketing Automation For Dummies that make life better for marketers, including:
If you're not too sure where to get started on marketing automation, this book demystifies a lot of conceptual ground on the topic. It's not enough to carry you through everything about marketing automation, but it's a great place to begin.
While not strictly focused on automation, this book is a seriously good guide to digital marketing — from generating leads to converting them and beyond. It also contains fantastic digital strategies you can apply straight to your business.
There's a lot of information to process in DotComSecrets, but it's all very, very good.
In the meantime...
If you can't wait to get your hands on some juicy marketing automation tips and tricks, have a look at our eBook library. Just like a good paperback, it's full of ways to make your marketing better than ever before.