Affordable marketing automation software: get more bang for your buck

Elizabeth Leigh in Marketing automation on 13th of Nov 2018
Marketing Automation Pricing

Marketing Automation Pricing

When considering marketing automation software (MAS), the price is at the top of every marketer's checklist. Marketers need to ensure that their MAS fits within budget while fulfilling all requirements like CRM integration, email personalization and data tracking.

Time and time again, marketers are faced with purchasing MAS for specific features and are lumped into paying for all the bells and whistles too. Companies like Marketo and HubSpot even charge an onboarding or sign-up fee — whether or not you need that particular service.

At Autopilot, our pricing has been designed by our customers, and it truly embodies the “pay for only what you need” philosophy. Our pricing packages give you the power to determine the number of contacts you need, your level of support and what add-ons are beneficial to your business.

We’ve done away with the Business and Base plans to give you a simple starting price based on the size of your contact database. From as little as $1 a month, for up to 500 contacts you can sign-up today. And that’s not even the best part! All proceeds from the $1 a month plan are donated to Sydney Children’s Hospital. That’s our way of helping you and giving back to the community.

Our pricing breakdown

Here’s a breakdown of our three support packages:

Silver: FREE

  • 24-hour live chat
  • Support tickets
  • Online training
  • Knowledge base

Gold: $99 a month

  • Everything from Silver, plus;
  • Priority support
  • Journey reviews
  • Group training with a product expert

Platinum: $899 a month

  • Everything from Gold, plus;
  • Dedicated account manager with phone support
  • On-demand training for your team
  • One-on-one strategy sessions
  • Annual account reviews

Benefits of marketing automation software

When making a decision on which MAS product to choose, pricing is not the only item on a marketer’s checklist. With marketing automation tools marketers look to integrate email, digital advertising, social media, and lead generation campaigns, while also measuring the impact of the entire customer journey. They also need this tool to be easy-to-use and accessible across teams.

“In the past, if you think about marketing automation you have one person who owns that tool. Everybody goes to that person. We don’t have that dynamic here. Our whole team can use Autopilot across the entire funnel.” - Brandon Leong, VP of Marketing and Growth at RangeMe.

According to VentureBeat, companies who use MAS report an 80 percent increase in leads and a 77 percent increase in conversions. This software is used, not only to automate the customer journey and replace labor-intensive tasks but also to drive customer acquisition, retention and ROI.

Our annual State of Marketing Automation report found that MAS has the biggest impact on lead generation. For example, ride-sharing service Lyft reported a 600 percent increase in leads by connecting Autopilot to Salesforce and automating customer follow-ups and lead scoring.

However, 61 percent of B2B Marketers still cite lead generation as their main challenge. This is why at Autopilot, we’ve focused on the most cutting-edge tactics for marketers to attract new leads, nurture customers throughout the sales cycle and create repeat buyers.

Our feature breakdown

Explore what we have to offer and narrow down your search for a marketing solution. Keep price in mind as we break down the key features of the best MAS available.

Design and build customer journeys

Autopilot has designed a visual canvas for teams to build and automate repetitive marketing tasks like lead nurturing and customer onboarding. With a simple drag and drop interface or a library of journey templates, you can make every journey personal and contextual. You also have the added benefit of changing the journey path based on how your users respond.

Collaborate and annotate across teams

Marketers need to collaborate to achieve the best results. Autopilot’s annotate and collaborate feature allows teams to work together in real-time. The canvas acts as a virtual whiteboard to help teams brainstorm, draft, finalize and understand new and existing customer journeys.

Segment leads and customers

Organize the information you collect about your leads and customers in one place. Autopilot allows you to segment your customers based on activity and demographics to send highly personalized content.

Send personalized emails

Create branded and personalized emails with pixel perfect accuracy. You can start from a pre-designed template or design your own with Autopilot’s simple drag and drop editor.

Tell your story across multiple channels

Send personalized messages on every channel with ease from Facebook to email, SMS, Google Ads, and even postcards. Sending an SMS or displaying a Facebook Ad is as easy as sending an email. With Autopilot, you don’t need a technical skill set to design and publish a campaign.

Automate and integrate with apps and tasks

Integrate your existing apps to gain a richer view of the customer journey. Autopilot offers native integrations with Salesforce and Pipedrive to help you assign and update leads. Automate repetitive tasks with the most popular apps like Slack, Typeform, Twilio, Instapage and LiveChat.

Set goals and intelligent insights

Analyze every journey and compare the performance of every message. Autopilot allows you to set a goal for your team and apply lead scoring to achieve and track their progress over time.

For a full breakdown of features visit our website.

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