Preventing emails from being sent on weekends and holidays

Autopilot in Email marketing on 13th of Nov 2019
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Preventing emails from being sent on weekends and holidays

You can’t be available 24/7

When a customer places an order from your site, it’s important to keep them up to date with their order status as it progresses. But if your business hours don’t stretch to 24/7, it can be hard to provide support to contacts that try to contact you outside of business hours. This is where it can be critical to only send follow-up communications at times that work for your team — and not at 2 am on a Saturday morning. That way, if something happens or a contact has a query, you’ll be able to follow up promptly.

It’s okay to get specific

This Business Day Sends journey gives you the ability to navigate your communications sends around weekends, keeping your contacts up to date with their order status. With delays configured using the day and time window to exclude weekends and times outside your normal operating hours, this journey will provide contacts with regular touch points on days that your team will be available to answer any questions they have.

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