September 30, 2019
You should be tracking your email engagement
For every $1 spent on email marketing, an average $32 return is made.
Email marketing is a reliable powerhouse and for good reason — for every $1 you spend on email marketing, you can expect an average return of $32 (DMA). But there’s an even greater value to be earned here. Understanding how your contacts are engaging with your emails, and capturing it for later use allows you to build out successful email marketing campaigns with priceless value.
Automatically capture your engagement data
That’s why this Success with Autopilot journey will become your lifeline for all emails you send. It automatically timestamps the date a contact last received and engaged with your email content. By implementing this simple operational journey, you’ll create dynamically updating custom fields that you can use to identify and target the different levels of email engagement. You can then use this information in your future campaigns to segment out contacts and reach out to them in a way that works for them.