Customer Segmentation

With Autopilot, gain a deeper understanding of your target market and discover what content is most valuable to them at every stage of the customer journey.

customer segmentation

Automate your customer segmentation

With Autopilot, gain a deeper understanding of your target market and discover what content is most valuable to them at every stage of the customer journey. Maximize your marketing resources and send personalized messages to improve customer loyalty.

Customer segmentation with Autopilot

The most effective marketing strategy starts by targeting the right audience. 72 percent of consumers are frustrated by generic, untargeted marketing messages. To avoid sending the wrong message to the wrong person, marketers group their customer base into precise segments that are similar in terms of age, demographics, interests, spending habits, etc.
The marketing automation software trusted & loved by thousands of companies around the world

1

Personalize your marketing with smart segmentation

Segment your contacts based on interests and behavior using any combination of data. Create highly relevant journeys to launch new products, invite to events or send promotions.

2

Select your criteria

Choose from a range of segmentation options including field values, lists, UTMs or behaviors like form submissions, page visits and email status.

3

Fine tune your audience

Layer on additional criteria by using “AND” operators to narrow your Smart Segment and “OR” operators to broaden your Smart Segment.

4

Preview, save and trigger journeys

See who qualifies for your Smart Segment as you add criteria. Save your audiences, export the data and automate personalized marketing journeys at scale.

I love being able to segment people into different groups and lists based on where they are in the cycle of buying.

Jeff Kufalk, Owner at ManeLine Hair Care