Automate your customer segmentation
With Autopilot, gain a deeper understanding of your target market and discover what content is most valuable to them at every stage of the customer journey. Maximize your marketing resources and send personalized messages to improve customer loyalty.
Customer segmentation with Autopilot
The most effective marketing strategy starts by targeting the right audience. 72 percent of consumers are frustrated by generic, untargeted marketing messages. To avoid sending the wrong message to the wrong person, marketers group their customer base into precise segments that are similar in terms of age, demographics, interests, spending habits, etc.
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Personalize your marketing with smart segmentation
Segment your contacts based on interests and behavior using any combination of data. Create highly relevant journeys to launch new products, invite to events or send promotions.
Select your criteria
Choose from a range of segmentation options including field values, lists, UTMs or behaviors like form submissions, page visits and email status.
Fine tune your audience
Layer on additional criteria by using “AND” operators to narrow your Smart Segment and “OR” operators to broaden your Smart Segment.
Preview, save and trigger journeys
See who qualifies for your Smart Segment as you add criteria. Save your audiences, export the data and automate personalized marketing journeys at scale.