Data-Driven Marketing

Autopilot’s Insights reporting tool is a visual way to help you analyze your data to understand what’s converting at every step of the customer journey.

data driven marketing

Data-driven decisions guarantee success

Autopilot’s Insights reporting tool is a visual way to help you analyze your data to understand what’s converting at every step of the customer journey. Delve deeper into how your customers are responding on all marketing channels. Use data to help you optimize content for social media, blog posts and email marketing campaigns.

Data-driven marketing with Autopilot

Data-driven marketing is deriving insights from customer behaviors and crafting those insights into customer journeys. Marketers who use real-time data transform more strangers into leads and leads into customers, improving conversion rates and customer satisfaction. A data-driven approach to marketing is a fundamental part of enhancing and personalizing the customer experience.
The marketing automation software trusted & loved by thousands of companies around the world

1

Set journey goals

Start every journey by defining a clear goal. Aim to convert 15% of leads into paying customers, turn 100 event registrants into attendees or increase lead scores by 5.

2

Get insights into journey performance

Forget tracking your campaigns with spreadsheets. Connect the dots between journeys and results with interactive reports that show where you’re winning and where you can improve.

3

Track conversions

See how you’re performing against your target, view recent conversions and monitor the average time it takes for contacts to reach your predetermined journey goal.

4

Identify winning messages

Learn what content converts and measure channel performance on the message timeline. Easily compare A/B test results and determine winners.

With Insights, I'm able to delve into the minutia of each step in our journeys and optimize on what's working. It's great to connect the growth that's unfolding with our sales department back to the nurture journeys in Autopilot.

Kevin Sides, CMO of Shipmonk