Email A/B Testing

Change the content, language and communication style of your emails and get creative. Use AB Split to test new techniques and see what’s working and what can be improved.

Email A/B Testing

Constantly improve your marketing performance

With Autopilot’s AB Split action, see which email campaign has the highest open and click rate. Change the content, language and communication style of your emails and get creative. Use AB Split to test new techniques and see what’s working and what can be improved.

A/B testing with Autopilot

A/B or split testing helps marketers improve conversion rates and optimize content to suit their audience. A/B testing allows marketers to send two versions of the same email to a percentage of contacts, splitting them into two variants — group “A” and “B.” The winning email is determined and sent out to all remaining contacts.
The marketing automation software trusted & loved by thousands of companies around the world

1

Test your content

Split contacts into two groups and test their engagement with your email. Trial different content and designs with your audience to see what works best.

2

Send your best message

Send the winning email to the rest of your contacts and watch your engagement levels rise.

3

Track email performance

Read the report metrics to see how the “A” and “B” variant performed and learn how to optimize your content.

4

Detailed email reporting and analytics

Track email opens, clicks, replies, unsubscribes, bounces and conversions. Easily A/B test your emails and optimize based on real-time results.

We increased email engagement 360% with Autopilot.

Jacob Firuta, Marketing at LiveChat