Google Ads Retargeting

When only two percent of site visits result in conversions, marketers need to find new ways to encourage and persuade their audience to take action.

Google Ads Retargeting

Automate Retargeting across Google

Remarketing campaigns on the Google display network helps marketers retarget those leads who didn’t convert on their first site visit. When only two percent of site visits result in conversions, marketers need to find new ways to encourage and persuade their audience to take action. Google Ads retargeting gives marketers the chance to create advertising that their customers will find valuable, and ultimately transform leads into repeat buyers.
Personalize your ads right across the customer journey with Autopilot’s Google Ads integration. Use Autopilot’s drag-and-drop canvas to add and remove contacts from your Google Ads audience. Create a remarketing list and display ads to prospects who have visited your website or mobile app. Create content that nurtures newsletter subscribers who aren’t yet customers and create “similar audiences” to generate new qualified leads.
The marketing automation software trusted & loved by thousands of companies around the world

1

Personalize your ads

Using Autopilot’s drag-and-drop canvas, easily add and remove contacts from your Google Ads audience.

2

Incorporate ads in your journey

Seamlessly integrate your ads into the customer journey and visualize them in context. From the lead ad, send your customers emails, SMS and Headsup messages.

3

Encourage repeat purchasers

Transform one-time buyers into repeat buyers by retargeting them with different, more relevant ads.

4

Nurture newsletter subscribers

Compliment your emails by displaying Google Ads to your newsletter subscribers who have yet to convert.

5

Generate qualified leads

Push qualified leads to Google to automatically generate a new audience with similar attributes to your best leads.

The visual drag-n-drop layout makes it easy to deploy new ideas and still maintain an overview of what is actually active and working.

Mickie Poulsen, Creative Director at Scötchbehr