Lead Nurturing Software
Grow relationships with new customers and accelerate their buying journey through regular communication. Ensure your leads think of your brand first when they’re ready to buy.
Nurturing remarkable experiences
Build trust with your customers and automate a nurturing journey with Autopilot’s marketing automation software. Grow relationships with new customers and accelerate their buying journey through regular communication. Ensure your leads think of your brand first when they’re ready to buy.
Lead nurturing with Autopilot
Lead nurturing is the process of educating leads and building relationships with potential customers throughout the sales cycle. Marketers deliver useful and relevant content to buyers through an automated lead nurturing strategy to help drive higher conversion rates, accelerate the buyer’s journey and improve the efficiency of sales.
The marketing automation software trusted & loved by thousands of companies around the world
1
Create a bullet-proof content strategy
Based on your target personas or key industries, create content and messaging that aligns with each lead. Automate your content delivery to help contacts progress through the buyer’s journey.
2
Define your lead nurture goals
Set clear goals that influence how you identify qualified leads. Create lists within Autopilot to split your leads into segments like one-touch wonders, non-sales-ready leads, cold leads and pre-signup leads.
3
Identify and segment contacts
Develop a rich set of target segments that combine a lead’s demographic information, behavioral data and CRM status. Use a smart segment to define the groups you would like to target and deliver them tailor made content.
4
Trigger leads into your journey
Sync contacts from your CRM, email list and Facebook and Google ads into a lead nurturing journey. Use Autopilot’s condition and trigger shapes to qualify new leads and automatically add them to your journey.
5
Report conversion metrics
Use Autopilot’s Insights tool to analyze the result of your lead nurturing journey. View open and click-through rates to identify high-performing emails and discover what content resonates with your audience.
