The right lead with the right value
With Autopilot’s marketing automation software, use our lead score integration to identify qualified leads, prioritize leads and improve conversions. Follow-up with leads, reactivate customers and track every interaction your customer has with your website or product. Put your marketing and sales team on the same page to evaluate the efficiency of lead nurturing campaigns and design effective customer journeys.
Lead scoring with Autopilot
Lead scoring is the process of assigning numbers to leads based on their behavior with your site or content. Collecting profile data on leads helps marketing teams prioritize customers, shorten the length of the buying cycle and improve close rates. Sales and marketing teams create a ranking system to score leads on the value they give to their organization. Lead scoring is fundamental to managing leads and optimizing your digital marketing strategy.
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Score leads and automate your qualifying framework
Based on activity and action, evaluate and score leads that visit a particular webpage, click on a call-to-action, open an email or make a purchase. Take the manual process out of scoring and automate a lead scoring journey for each action.
Define qualified leads
Identify the demographic and behavioral signals that predict lead quality. Use Autopilot’s smart segment to narrow down your qualification criteria to ensure you assign the right leads to sales.
Increase behavior score
Identify and engage your most active leads using Autopilot’s behavior scoring method. With Autopilot’s page visited trigger, you can change the score of leads who either visit any page on your website or visit more than one specific page.
Detailed goal performance
See which users converted, how many touches it takes to convert them and the average time to convert. Based on these actions and behavioral data, use Autopilot’s lead scoring integration to rank each lead.