MARKETING ANALYTICS

MARKETING ANALYTICS

MARKETING ANALYTICS

MARKETING ANALYTICS

Understand what’s working, and why

Understand what’s working, and why

Understand what’s working, and why

Understand what’s working, and why

Know how campaigns are impacting key marketing metrics and spot trends in your customer data – then take action in connected automation tools.

Know how campaigns are impacting key marketing metrics and spot trends in your customer data – then take action in connected automation tools.

Know how campaigns are impacting key marketing metrics and spot trends in your customer data – then take action in connected automation tools.

Know how campaigns are impacting key marketing metrics and spot trends in your customer data – then take action in connected automation tools.

Reports on a dashboard
Reports on a dashboard
Reports on a dashboard
Reports on a dashboard

BUILT-IN REPORTS

Get marketing automation insights at a glance

Ship a campaign or capture widget then see how they perform with out-of-the box reports, available automatically with our marketing analytics solutions.

A journey with attributed revenue
MRR and Conversion rate

Campaign attribution

Deliver messages at the right time based on a predefined amount of time, a specific date, or a dynamic date.

Open rate and links clicked

Engagement metrics

Visualize engagement with campaigns and widgets in real-time, including open rates, links clicked, and regional trends.

Notifications

Set up notifications

Keep up-to-date with reports delivered straight to your inbox at a frequency you set.

BUILT-IN REPORTS

Get marketing automation insights at a glance

Ship a campaign or capture widget then see how they perform with out-of-the box reports, available automatically with our marketing analytics solutions.

A journey with attributed revenue

BUILT-IN REPORTS

Get marketing automation insights at a glance

Ship a campaign or capture widget then see how they perform with out-of-the box reports, available automatically with our marketing analytics solutions.

A journey with attributed revenue
MRR and Conversion rate

Campaign attribution

Deliver messages at the right time based on a predefined amount of time, a specific date, or a dynamic date.

Open rate and links clicked

Engagement metrics

Visualize engagement with campaigns and widgets in real-time, including open rates, links clicked, and regional trends.

Notifications

Set up notifications

Keep up-to-date with reports delivered straight to your inbox at a frequency you set.

Custom reports

Answer more complex questions, easily

Empower your whole team to discover insights and see how their work impacts key metrics with intuitive marketing analytics tools.

Editing a Recurly report
Selecting a line graph

10 visualization options

See your data in a variety of report options including: column, pie chart, funnels, cohorts and more.

Opened email activity with attributes

Breakdown data attributes

Use aggregates to break down data for a more granular view.

First name, it's time for you to review your Contact > Investment strategy investment strategy

Signups vs signups from last period

Compare performance to previous periods to spot trends.

Custom reports

Answer more complex questions, easily

Empower your whole team to discover insights and see how their work impacts key metrics with intuitive marketing analytics tools.

Editing a Recurly report

Custom reports

Answer more complex questions, easily

Empower your whole team to discover insights and see how their work impacts key metrics with intuitive marketing analytics tools.

Editing a Recurly report
Selecting a line graph

10 visualization options

See your data in a variety of report options including: column, pie chart, funnels, cohorts and more.

Opened email activity with attributes

Breakdown data attributes

Use aggregates to break down data for a more granular view.

First name, it's time for you to review your Contact > Investment strategy investment strategy

Signups vs signups from last period

Compare performance to previous periods to spot trends.

Dashboards

Align your team with shared goals and custom dashboards

Ensure everyone stays focused on what matters with reports that track performance toward a set goal and quick-create dashboards.

Align your team with shared goals and custom dashboards
Set goals

Set goals

Create a metric report with a defined goal and see how pacing compares over time.

Pin reports to dashboards

Pin reports to dashboards

Quickly add reports and organize them to create custom dashboards.

Slack notification icon

Surface reports & dashboards

Deliver them directly to your team’s inbox, display metrics on screens, and set up Slack notifications.

Dashboards

Align your team with shared goals and custom dashboards

Ensure everyone stays focused on what matters with reports that track performance toward a set goal and quick-create dashboards.

Align your team with shared goals and custom dashboards

Dashboards

Align your team with shared goals and custom dashboards

Ensure everyone stays focused on what matters with reports that track performance toward a set goal and quick-create dashboards.

Align your team with shared goals and custom dashboards
Set goals

Set goals

Create a metric report with a defined goal and see how pacing compares over time.

Pin reports to dashboards

Pin reports to dashboards

Quickly add reports and organize them to create custom dashboards.

Slack notification icon

Surface reports & dashboards

Deliver them directly to your team’s inbox, display metrics on screens, and set up Slack notifications.

INTEGRATIONS

Analyze all your customer data with one-click integrations

  • HubSpot
    Google
    Salesforce
  • Stripe
    Google Ads
    Segment
  • Slack
    Gorgias
    Shopify
  • Prestashop
    HelpScout
    Squarespace
  • Calendly
    Intercom
    Twilio
  • BigCommerce
    LinkedIn
    Twitter
  • Chargebee
    LiveChat
    Typeform
  • Clearbit
    Magento
    WooCommerce
  • Delighted
    Pipedrive
    Zapier
  • Facebook
    Recurly
    Zendesk

Templates

Ask more data questions.

Inspire your next marketing idea

Ask more data questions. Inspire your next marketing idea

Campaign-level metrics are just the start. With Ortto’s consolidated platform, you get better marketing automation analytics so you can discover more opportunities to influence growth.

Engagement reports

See campaign-level metrics and benchmark them against your other campaigns. Monitor how engagement trends over time

Campaign attribution

Understand how your automations are influencing revenue. Use breakdowns to spot the strongest or weakest performers.

Funnel chart

Funnel analysis

Monitor conversion rates with multi-step funnels. Build them with all your customer data for cross-platform views.

Metric chart

Goal attainment

Set a team goal and monitor progress toward achieving it. See how it compares over the previous period.

Cohort chart

Cohort analysis

Measure the behavior of related groups of users to see how engagement activities are trending over time. 

Frequently asked questions

What are the benefits of an analytics platform?

What makes Ortto's marketing analytics platform different from others?

What data sources can be pulled into the marketing analytics platform?

Who in the organization would benefit from the data in a marketing and data analytics solution like Ortto’s?

Can I create custom reports or dashboards that align with my business objectives?

Frequently asked questions

What are the benefits of an analytics platform?

What makes Ortto's marketing analytics platform different from others?

What data sources can be pulled into the marketing analytics platform?

Who in the organization would benefit from the data in a marketing and data analytics solution like Ortto’s?

Can I create custom reports or dashboards that align with my business objectives?

Frequently asked questions

What are the benefits of an analytics platform?

What makes Ortto's marketing analytics platform different from others?

What data sources can be pulled into the marketing analytics platform?

Who in the organization would benefit from the data in a marketing and data analytics solution like Ortto’s?

Can I create custom reports or dashboards that align with my business objectives?

4.3 stars

4.6 stars

4.7 stars

Join the 3000+ businesses who trust Ortto

TrustRadius
Owler
Westfund
Unbounce
Frame.io
Love Holidays
Microsoft
Pattern

4.3 stars

4.7 stars

Join the 3000+ businesses who trust Ortto

TrustRadius
Owler
Westfund
Unbounce
Frame.io
Love Holidays
Microsoft
Pattern

4.3 stars

4.6 stars

4.7 stars

Join the 3000+ businesses who trust Ortto

TrustRadius
Owler
Westfund
Unbounce
Frame.io
Love Holidays
Microsoft
Pattern
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