Marketing Attribution

As you acquire, grow and nurture customers, our machine learning insights will help you set key business goals and achieve a higher conversion rate.

Marketing Attribution

Harness the power of your performance

Autopilot’s Insights platform makes it easy to track goals and optimize the customer journey performance. Track and segment customers based on UTM parameters and use Autopilot’s advanced reporting to analyze the data. As you acquire, grow and nurture customers, our machine learning insights will help you set key business goals and achieve a higher conversion rate.

Marketing attribution with Autopilot

Marketing attribution and goal setting is the process of identifying and assigning a value to each touchpoint within your marketing channel or strategy. By assigning a value to each touchpoint, you can optimize your marketing attribution model and discover what marketing campaigns are driving revenue.
The marketing automation software trusted & loved by thousands of companies around the world

1

Set goals and get intelligent insights

Analyze every journey and compare the performance of every message. Set a goal for your team to achieve and track their progress over time.

2

Detailed goal performance

See which users converted, how many touches it takes to convert them and the average time it takes to convert.

3

Compare message channels

Analyze the performance of each channel by day. Compare how an SMS performed over an email.

4

Mobile-first design

Insights is mobile first, which means you can track your journeys and analytics on the go and access data no matter where you are.

Attribution! Attribution! Attribution! My team ditched other apps when we discovered how effective Autopilot was at tracking actions on our site. The segmentation feature is really easy for creating custom scoring and building detailed insights.

Mercedes O’Bannion