Base CRM + Salesforce + Google Ads integration

Use Autopilot to create journeys that use the Base CRM, Salesforce and Google Ads integrations.

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Marketing Automation ideas to integrate Base CRM, Salesforce and Google Ads.

Base Deal Stage Change to Update Base Contact Field to Assign Salesforce Lead to Group

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Base Deal Stage Change to Add to Google Ads Audience to Assign Salesforce Lead to Group

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Assign Base Task to Set Salesforce Campaign Member Status to Update Base Contact Field

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Salesforce Field Changed to Update Base Contact Field to Update Salesforce Field

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Base Contact Field Change to Assign Salesforce Lead to Group to Remove from Google Ads Audience

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Base Deal Stage Change to Remove from Google Ads Audience to Create Salesforce Opportunity

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Add a Base Deal to Create Salesforce Opportunity to Remove from Google Ads Audience

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Salesforce Campaign Trigger to Check Base Contact Field to Set Salesforce Campaign Member Status

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Base Deal Stage Change to Set Salesforce Campaign Member Status to Add to Google Ads Audience

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Base Contact Field Change to Check Salesforce Field to Add to Google Ads Audience

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Base Contact Field Change to Add to Google Ads Audience to Update Salesforce Field

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Salesforce Field Changed to Assign Base Contact Owner to Assign Salesforce Lead

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Salesforce Campaign Trigger to Add to Google Ads Audience to Update Base Contact Field

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Salesforce Campaign Trigger to Assign Salesforce Lead to Group to Assign Base Contact Owner

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Assign Base Task to Add to Google Ads Audience to Set Salesforce Campaign Member Status

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Add a Base Deal to Check Base Deal Stage to Assign Salesforce Lead

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Add a Base Deal to Remove from Google Ads Audience to Update Salesforce Field

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Assign Base Task to Check Base Deal Stage to Set Salesforce Campaign Member Status

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Base Deal Stage Change to Create Salesforce Opportunity to Update Base Contact Field

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Add a Base Deal to Assign Salesforce Lead to Group to Assign Base Contact Owner

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Showing 20 journey ideas for Base CRM, Salesforce and Google Ads

About the Base CRM integration

Base built the first scientific sales platform that empowers businesses to grow revenue in a way that’s measurable, repeatable and scalable. Unlike legacy cloud CRM and sales force automation systems, Base offers an all-in-one solution that increases rep adoption rates and data capture across devices. With the ability to analyze big data trends in real-time, Base’s Apollo provides sales leaders with the actionable, quantifiable insights they need to accelerate performance.

About the Salesforce integration

Align sales and marketing with Autopilot's best-in-class Salesforce integration. Sync data bi-directionally, map custom fields, assign leads and trigger journeys based on lead status, campaign status and more.

About the Google Ads integration

Personalize your Google Ads right across the customer journey with Autopilot’s Google Ads Customer Match audiences integration. Easily add and remove contacts from Ads audiences directly from Autopilot’s drag-and-drop canvas. Use it to encourage one-time buyers to become repeat purchasers, nurture newsletter subscribers who aren’t customers yet, and create “similar audiences” to generate new qualified leads.

Create your own marketing automation journey

Using Triggers, Actions and Conditions included in the Base CRM integration, Salesforce integration and the Google Ads integration.

Journey Triggers

Add a Base Deal
Add a new deal against the contact in the journey.
Base Deal Stage Change
Add a contact to a journey when the deal stage changes in Base CRM.
Base Contact Field Change
Add a contact to a journey based on a certain value on a contact changing to a specific value.
Assign Base Task
Assigns a task for a lead or contact.
Salesforce Campaign Trigger
Add members of a Salesforce campaign to a journey.
Salesforce Field Changed
Add a contact to a journey when a particular Salesforce field meets your criteria (e.g. contains a particular word).

Conditions

Check Base Deal Stage
Check the deal stage with a true or false outcome.
Check Base Contact Field
Check for a specific value in a contact field.
Check Salesforce Field
Check if a Salesforce field is a specific value, or meets some other criteria (e.g. contains a particular word).
Check Salesforce Campaign Member Status
Check if a lead or contact has a specific status on a campaign.

Journey Actions

Assign Base Contact Owner
Assigns an owner or round robins ownership to a contact.
Update Base Contact Field
Updates a field with a certain value associated against a contact in Base CRM.
Create Salesforce Opportunity
Create a contextual Salesforce opportunity.
Assign Salesforce Lead
Assign a lead in Salesforce and set their lead source and lead status.
Set Salesforce Campaign Member Status
Set a lead or contact's status on a Salesforce campaign.
Add Salesforce Task
Create a contextual Salesforce task.
Assign Salesforce Lead to Group
Randomly assign a lead in Salesforce from a group that you define, and set their lead source and lead status.
Update Salesforce Field
Update a Salesforce field to a specific value.
Add to Google Ads Audience
Add a contact to a Google Ads Customer Match audience list.
Remove from Google Ads Audience
Remove a contact from a Google Ads Customer Match audience list.

What is Autopilot?

Simple and visual customer journey marketing software you’ll love.

Automate your marketing & grow your business. With Autopilot follow up new leads, nurture existing leads, send messages on every channel and automate your marketing with simple and visual customer journey marketing software. It’s as easy as dragging and dropping Triggers, Actions and Conditions to automate your marketing. Best of all Autopilot integrates and automates the applications you’re already using like Base CRM, Salesforce and Google Ads.