Facebook + Salesforce + Lead Scoring integration

Use Autopilot to create journeys that use the Facebook, Salesforce and Lead Scoring integrations.

Marketing Automation ideas to integrate Facebook, Salesforce and Lead Scoring.

Facebook Lead Ad Submitted to Create Salesforce Opportunity to Change Score

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Facebook Lead Ad Submitted to Assign Salesforce Lead to Change Score

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Facebook Lead Ad Submitted to Set Salesforce Campaign Member Status to Change Score

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Facebook Lead Ad Submitted to Add Salesforce Task to Change Score

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Facebook Lead Ad Submitted to Check Salesforce Field to Change Score

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Facebook Lead Ad Submitted to Check Salesforce Campaign Member Status to Change Score

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Facebook Lead Ad Submitted to Assign Salesforce Lead to Group to Change Score

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Facebook Lead Ad Submitted to Update Salesforce Field to Change Score

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Facebook Lead Ad Submitted to Change Score to Create Salesforce Opportunity

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Facebook Lead Ad Submitted to Change Score to Assign Salesforce Lead

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Facebook Lead Ad Submitted to Change Score to Set Salesforce Campaign Member Status

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Facebook Lead Ad Submitted to Change Score to Add Salesforce Task

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Facebook Lead Ad Submitted to Change Score to Assign Salesforce Lead to Group

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Facebook Lead Ad Submitted to Change Score to Update Salesforce Field

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Salesforce Campaign Trigger to Remove From Facebook Custom Audience to Change Score

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Salesforce Campaign Trigger to Add to Facebook Custom Audience to Change Score

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Salesforce Campaign Trigger to Has Submitted Facebook Lead Ad to Change Score

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Salesforce Campaign Trigger to Change Score to Remove From Facebook Custom Audience

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Salesforce Campaign Trigger to Change Score to Add to Facebook Custom Audience

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Salesforce Field Changed to Remove From Facebook Custom Audience to Change Score

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Salesforce Field Changed to Add to Facebook Custom Audience to Change Score

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Salesforce Field Changed to Has Submitted Facebook Lead Ad to Change Score

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Salesforce Field Changed to Change Score to Remove From Facebook Custom Audience

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Salesforce Field Changed to Change Score to Add to Facebook Custom Audience

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Salesforce Field Changed to Update Salesforce Field to Add to Facebook Custom Audience

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Salesforce Field Changed to Has Submitted Facebook Lead Ad to Assign Salesforce Lead to Group

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Salesforce Campaign Trigger to Update Salesforce Field to Add to Facebook Custom Audience

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Salesforce Campaign Trigger to Has Submitted Facebook Lead Ad to Assign Salesforce Lead to Group

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Salesforce Field Changed to Remove From Facebook Custom Audience to Assign Salesforce Lead to Group

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Facebook Lead Ad Submitted to Change Score to Create Salesforce Opportunity

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Salesforce Field Changed to Add Salesforce Task to Add to Facebook Custom Audience

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Salesforce Campaign Trigger to Has Submitted Facebook Lead Ad to Assign Salesforce Lead

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Salesforce Campaign Trigger to Add to Facebook Custom Audience to Change Score

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Salesforce Field Changed to Create Salesforce Opportunity to Add to Facebook Custom Audience

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Salesforce Field Changed to Has Submitted Facebook Lead Ad to Create Salesforce Opportunity

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Salesforce Field Changed to Update Salesforce Field to Remove From Facebook Custom Audience

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Salesforce Field Changed to Add to Facebook Custom Audience to Add Salesforce Task

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Salesforce Field Changed to Add to Facebook Custom Audience to Assign Salesforce Lead to Group

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Salesforce Field Changed to Check Salesforce Field to Remove From Facebook Custom Audience

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Salesforce Campaign Trigger to Assign Salesforce Lead to Group to Remove From Facebook Custom Audience

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Salesforce Campaign Trigger to Check Salesforce Field to Add to Facebook Custom Audience

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Salesforce Field Changed to Has Submitted Facebook Lead Ad to Assign Salesforce Lead

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Facebook Lead Ad Submitted to Assign Salesforce Lead to Remove From Facebook Custom Audience

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Salesforce Field Changed to Assign Salesforce Lead to Add to Facebook Custom Audience

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Showing 44 journey ideas for Facebook, Salesforce and Lead Scoring

About the Facebook integration

Facebook is an online social networking service that allows its users to connect with friends and family as well as make new connections. It provides its users with the ability to create a profile, update information, add images, send friend requests, and accept requests from other users. Its features include status update, photo tagging and sharing, and more.

About the Salesforce integration

Align sales and marketing with Autopilot's best-in-class Salesforce integration. Sync data bi-directionally, map custom fields, assign leads and trigger journeys based on lead status, campaign status and more.

About the Lead Scoring integration

Autopilot makes it easier than ever to score your leads. It's all visual and easy to setup, so everyone on your team can get involved. On top of this, you can use the Change Score action to increase or decrease any number field. This means you can go beyond lead scoring and score other things that matter to your team such as product usage, email interactions (e.g. number of opens) and more.

Create your own marketing automation journey

Using Triggers, Actions and Conditions included in the Facebook integration, Salesforce integration and the Lead Scoring integration.

Journey Triggers

Facebook Lead Ad Submitted
Add a contact to a journey when they submit a Facebook Lead Ad.
Salesforce Campaign Trigger
Add members of a Salesforce campaign to a journey.
Salesforce Field Changed
Add a contact to a journey when a particular Salesforce field meets your criteria (e.g. contains a particular word).

Conditions

Has Submitted Facebook Lead Ad
Check if a contact has previously submitted a specific Facebook Lead Ad.
Check Salesforce Field
Check if a Salesforce field is a specific value, or meets some other criteria (e.g. contains a particular word).
Check Salesforce Campaign Member Status
Check if a lead or contact has a specific status on a campaign.

Journey Actions

Remove From Facebook Custom Audience
Remove a contact from a Facebook Custom Audience.
Add to Facebook Custom Audience
Add a contact to a Facebook Custom Audience.
Create Salesforce Opportunity
Create a contextual Salesforce opportunity.
Assign Salesforce Lead
Assign a lead in Salesforce and set their lead source and lead status.
Set Salesforce Campaign Member Status
Set a lead or contact's status on a Salesforce campaign.
Add Salesforce Task
Create a contextual Salesforce task.
Assign Salesforce Lead to Group
Randomly assign a lead in Salesforce from a group that you define, and set their lead source and lead status.
Update Salesforce Field
Update a Salesforce field to a specific value.
Change Score
Increases or decrease a number field by a specific amount.

What is Autopilot?

Simple and visual customer journey marketing software you’ll love.

Automate your marketing & grow your business. With Autopilot follow up new leads, nurture existing leads, send messages on every channel and automate your marketing with simple and visual customer journey marketing software. It’s as easy as dragging and dropping Triggers, Actions and Conditions to automate your marketing. Best of all Autopilot integrates and automates the applications you’re already using like Facebook, Salesforce and Lead Scoring.