Lead Scoring + Drift + Google Ads integration

Use Autopilot to create journeys that use the Lead Scoring, Drift and Google Ads integrations.

Marketing Automation ideas to integrate Lead Scoring, Drift and Google Ads.

New Drift Contact to Change Score to Add to Google Ads Audience

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New Drift Contact to Change Score to Remove from Google Ads Audience

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New Drift Contact to Add to Google Ads Audience to Change Score

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New Drift Contact to Remove from Google Ads Audience to Change Score

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Drift Goal Reached to Change Score to Add to Google Ads Audience

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Drift Goal Reached to Change Score to Remove from Google Ads Audience

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Drift Goal Reached to Add to Google Ads Audience to Change Score

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Drift Goal Reached to Remove from Google Ads Audience to Change Score

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Drift Goal Reached to Remove from Google Ads Audience to Change Score

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Drift Goal Reached to Change Score to Remove from Google Ads Audience

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New Drift Contact to Change Score to Add to Google Ads Audience

Try this free

New Drift Contact to Add to Google Ads Audience to Change Score

Try this free

New Drift Contact to Remove from Google Ads Audience to Change Score

Try this free

New Drift Contact to Change Score to Remove from Google Ads Audience

Try this free

Drift Goal Reached to Change Score to Add to Google Ads Audience

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Drift Goal Reached to Add to Google Ads Audience to Change Score

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Showing 16 journey ideas for Lead Scoring, Drift and Google Ads

About the Lead Scoring integration

Autopilot makes it easier than ever to score your leads. It's all visual and easy to setup, so everyone on your team can get involved. On top of this, you can use the Change Score action to increase or decrease any number field. This means you can go beyond lead scoring and score other things that matter to your team such as product usage, email interactions (e.g. number of opens) and more.

About the Drift integration

Combine the power of Drift and Autopilot to create a seamless and engaging experience for your leads and customers. Add new Drift contacts to Autopilot automatically, and trigger Autopilot journeys when someone reaches a goal in Drift. Converting Drift leads has never been this easy.

About the Google Ads integration

Personalize your Google Ads right across the customer journey with Autopilot’s Google Ads Customer Match audiences integration. Easily add and remove contacts from Ads audiences directly from Autopilot’s drag-and-drop canvas. Use it to encourage one-time buyers to become repeat purchasers, nurture newsletter subscribers who aren’t customers yet, and create “similar audiences” to generate new qualified leads.

Create your own marketing automation journey

Using Triggers, Actions and Conditions included in the Lead Scoring integration, Drift integration and the Google Ads integration.

Journey Triggers

New Drift Contact
Add any new Drift contact to a journey.
Drift Goal Reached
Add a contact to a journey when they reach a goal in Drift.

Journey Actions

Change Score
Increases or decrease a number field by a specific amount.
Add to Google Ads Audience
Add a contact to a Google Ads Customer Match audience list.
Remove from Google Ads Audience
Remove a contact from a Google Ads Customer Match audience list.

What is Autopilot?

Simple and visual customer journey marketing software you’ll love.

Automate your marketing & grow your business. With Autopilot follow up new leads, nurture existing leads, send messages on every channel and automate your marketing with simple and visual customer journey marketing software. It’s as easy as dragging and dropping Triggers, Actions and Conditions to automate your marketing. Best of all Autopilot integrates and automates the applications you’re already using like Lead Scoring, Drift and Google Ads.