Twilio + Lead Scoring + Base CRM integration

Use Autopilot to create journeys that use the Twilio, Lead Scoring and Base CRM integrations.

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Marketing Automation ideas to integrate Twilio, Lead Scoring and Base CRM.

Base Deal Stage Change to Send Twilio SMS to Change Score

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Twilio SMS Received to Update Base Contact Field to Change Score

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Base Contact Field Change to Change Score to Send Twilio SMS

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Check Base Contact Field to Change Score to Send Twilio SMS

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Base Contact Field Change to Send Twilio SMS to Change Score

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Check Base Deal Stage to Change Score to Send Twilio SMS

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Twilio SMS Received to Change Score to Send Twilio SMS

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Twilio SMS Received to Assign Base Contact Owner to Change Score

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Twilio SMS Received to Send Twilio SMS to Change Score

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Check Base Deal Stage to Send Twilio SMS to Change Score

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Twilio SMS Received to Change Score to Update Base Contact Field

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Twilio SMS Received to Change Score to Assign Base Contact Owner

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Add a Base Deal to Send Twilio SMS to Change Score

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Assign Base Task to Change Score to Send Twilio SMS

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Add a Base Deal to Change Score to Send Twilio SMS

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Base Deal Stage Change to Change Score to Send Twilio SMS

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Check Base Contact Field to Send Twilio SMS to Change Score

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Assign Base Task to Send Twilio SMS to Change Score

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Showing 18 journey ideas for Twilio, Lead Scoring and Base CRM

About the Twilio integration

Create a multi-channel customer journey with personalized SMS messages. Use Autopilot's powerful conversational SMS features to capture replies, automate responses based on those replies (e.g. "yes" or "no") and trigger journeys based on incoming SMS messages (e.g. "subscribe"). There is simply no better way to automate SMS.

About the Lead Scoring integration

Autopilot makes it easier than ever to score your leads. It's all visual and easy to setup, so everyone on your team can get involved. On top of this, you can use the Change Score action to increase or decrease any number field. This means you can go beyond lead scoring and score other things that matter to your team such as product usage, email interactions (e.g. number of opens) and more.

About the Base CRM integration

Base built the first scientific sales platform that empowers businesses to grow revenue in a way that’s measurable, repeatable and scalable. Unlike legacy cloud CRM and sales force automation systems, Base offers an all-in-one solution that increases rep adoption rates and data capture across devices. With the ability to analyze big data trends in real-time, Base’s Apollo provides sales leaders with the actionable, quantifiable insights they need to accelerate performance.

Create your own marketing automation journey

Using Triggers, Actions and Conditions included in the Twilio integration, Lead Scoring integration and the Base CRM integration.

Journey Triggers

Twilio SMS Received
Add a contact to a journey when they SMS a keyword (e.g. "subscribe") to a number or messaging service.
Check Base Contact Field
Check for a specific value in a contact field.
Add a Base Deal
Add a new deal against the contact in the journey.
Check Base Deal Stage
Check the deal stage with a true or false outcome.
Base Deal Stage Change
Add a contact to a journey when the deal stage changes in Base CRM.
Base Contact Field Change
Add a contact to a journey based on a certain value on a contact changing to a specific value.
Assign Base Task
Assigns a task for a lead or contact.

Journey Actions

Send Twilio SMS
Send a contact a personalized SMS. Capture replies and send follow-up messages based on their contents.
Change Score
Increases or decrease a number field by a specific amount.
Assign Base Contact Owner
Assigns an owner or round robins ownership to a contact.
Update Base Contact Field
Updates a field with a certain value associated against a contact in Base CRM.

What is Autopilot?

Simple and visual customer journey marketing software you’ll love.

Automate your marketing & grow your business. With Autopilot follow up new leads, nurture existing leads, send messages on every channel and automate your marketing with simple and visual customer journey marketing software. It’s as easy as dragging and dropping Triggers, Actions and Conditions to automate your marketing. Best of all Autopilot integrates and automates the applications you’re already using like Twilio, Lead Scoring and Base CRM.