Follow up with leads after a trade show or event

Stay top-of-mind with new leads after a trade show or event, and encourage them to book a call with your sales team.

About this template

You've just spent a lot of money to showcase or attend a trade show or event. Don't let the warm leads you just engaged there go to waste. Use this journey to follow-up with them in a targeted, personalized way and ensure they fall into your lead funnel. Then, based on their level of engagement with your follow-up content, you can encourage them to book a call with your sales team.
Tags: Customer Acquisition, Agencies, B2B Marketing, Software as a Service (SaaS), and Lead Nurturing
Integrations: Salesforce, Headsup

About Autopilot

Marketing automation helps you stay closer to your customers and saves you time by removing manual and repetitive tasks. Autopilot’s marketing automation software is the easiest way to automate and personalize your marketing across the entire customer journey. Using Triggers, Actions and Conditions design highly personal and contextual marketing automation journeys. Autopilot’s marketing automation software is free for 30 days and plans start at just $1/month.

Shapes used in this journey

Triggers

List Trigger
Add contacts on a list to a journey.
Smart Segment Trigger
Add contacts on a smart segment to a journey.
Time Trigger
Add contacts on a list to a journey at a particular date and time.

Actions

Add to List
Add a contact to a list.
Assign Salesforce Lead
Assign a lead in Salesforce and set their lead source and lead status.
Add Salesforce Task
Create a contextual Salesforce task.
Send Email
Send a contact a personalized marketing or transactional email.
Eject from Journey
Remove a contact from a journey.
Add Delay
Wait a specific number of minutes, hours, days or weeks before moving to the next shape.
AB Split
Randomly split contacts into two groups.

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