Double opt-in subscribers to a list

This journey shows you how to enforce double opt-in for subscribers to specific lists.

About this template

Double opt-in is a best practice in email marketing. This journey makes it easy to enforce double opt-in when a person subscribes to one of your lists via a form. This helps to ensure you're only sending emails to people that truly want them. This increases email engagement and improves email deliverability.
Tags: Newsletters, Success with Autopilot, Operational, Bloggers, B2B Marketing, and Lead Nurturing

About Autopilot

Marketing automation helps you stay closer to your customers and saves you time by removing manual and repetitive tasks. Autopilot’s marketing automation software is the easiest way to automate and personalize your marketing across the entire customer journey. Using Triggers, Actions and Conditions design highly personal and contextual marketing automation journeys. Autopilot’s marketing automation software is free for 30 days and plans start at just $49/month.

Shapes used in this journey


Form Submitted
Add a contact to a journey when they submit a form.


Add to List
Add a contact to a list.
Send Email
Send a contact a personalized marketing or transactional email.
Remove From List
Remove a contact from a list.

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