Send an email AB split test

Stop guessing and instead find out exactly what boosts engagement with your emails by running an AB split test.

About this template

This journey sends an email AB split test to a list. We recommend using a list that represents a portion of your primary list. It's a simple but effective way to run an experiment on how something like a subject line impacts your email's performance. For example, you may have a hunch that personalizing an email's subject line may boost open rates (which is often does), but you want to know for sure. Once you have the data you can take action, and send the winning email to a larger portion of your list.
Tags: Newsletters and B2B Marketing

About Autopilot

Marketing automation helps you stay closer to your customers and saves you time by removing manual and repetitive tasks. Autopilot’s marketing automation software is the easiest way to automate and personalize your marketing across the entire customer journey. Using Triggers, Actions and Conditions design highly personal and contextual marketing automation journeys. Autopilot’s marketing automation software is free for 30 days and plans start at just $49/month.

Shapes used in this journey


List Trigger
Add contacts on a list to a journey.


Send Email
Send a contact a personalized marketing or transactional email.
AB Split
Randomly split contacts into two groups.

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