Nurture new leads from Facebook Lead Ads using Facebook Custom Audiences

Combine the power of Facebook Lead Ads with Facebook Custom audiences to close more leads.

About this template

When someone submits a Facebook Lead Ad it's important to start nurturing the new lead as quickly as possible. Facebook Custom Audiences are a great way to do this as they allow you to target the lead with relevant ads on Facebook. This journey makes it easy to combine the power of Facebook Lead Ads with Facebook Custom Audiences. Every time someone submits a Lead Ad, they are added to a specific Facebook Custom Audience. They are also added to a list in Autopilot and have their lead source updated. This provides an easy way to perform other lead nurturing actions in Autopilot, for example sending the list of leads a beautiful, responsive email or a personalized SMS. Both are incredibly simple to do in Autopilot. Autopilot has built-in email templates and a drag and drop email template builder. It also has the most advanced SMS marketing features you can find. So what are you waiting for? Start closing more Facebook leads today using this journey.
Tags: Customer Acquisition, Software as a Service (SaaS), B2B Marketing, Lead Generation, and Lead Nurturing
Integrations: Facebook

About Autopilot

Marketing automation helps you stay closer to your customers and saves you time by removing manual and repetitive tasks. Autopilot’s marketing automation software is the easiest way to automate and personalize your marketing across the entire customer journey. Using Triggers, Actions and Conditions design highly personal and contextual marketing automation journeys. Autopilot’s marketing automation software is free for 30 days and plans start at just $1/month.

Shapes used in this journey


Facebook Lead Ad Submitted
Add a contact to a journey when they submit a Facebook Lead Ad.


Update Field
Update a field to a specific value.
Add to List
Add a contact to a list.
Add to Facebook Custom Audience
Add a contact to a Facebook Custom Audience.

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What’s Autopilot? Watch this video to learn more.