Use Google AdWords Audiences to nurture newsletter subscribers who aren’t yet customers

Complement your emails by displaying Google ads to your newsletter subscribers who aren’t yet customers.

About this template

Subscribing to your newsletter brings people one step closer to buying from you. This journey shows you how to complement your emails by displaying ads to your newsletter subscribers who aren’t customers yet. It’s like a one-two punch for nurturing people towards their first sale. For example, imagine your company sells travel insurance and you have a bunch of content from travel writers and photographers. You’ve built a large newsletter list with this goldmine of content, and want to add a few ads into the mix. Doing this in Autopilot is easy.
Tags: Customer Acquisition, Software as a Service (SaaS), B2B Marketing, Lead Generation, and Lead Nurturing
Integrations: Google Adwords

About Autopilot

Marketing automation helps you stay closer to your customers and saves you time by removing manual and repetitive tasks. Autopilot’s marketing automation software is the easiest way to automate and personalize your marketing across the entire customer journey. Using Triggers, Actions and Conditions design highly personal and contextual marketing automation journeys. Autopilot’s marketing automation software is free for 30 days and plans start at just $1/month.

Shapes used in this journey

Triggers

List Trigger
Add contacts on a list to a journey.

Actions

Add to Google Ads Audience
Add a contact to a Google Ads Customer Match audience list.
Remove from Google Ads Audience
Remove a contact from a Google Ads Customer Match audience list.

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What’s Autopilot? Watch this video to learn more.