Capture new donation equiries

Capture new donation enquires and follow up if they haven't engaged.

About this template

For your not-for-profit organization or charity to grow its impact, your marketing strategy must involve acquiring new donors. This journey is designed to turn leads into donors by nurturing them through an email content funnel. Leads will be added when they express their interest in donating, and be sent a welcome email. For those who haven’t yet opened their welcome email after two days, a follow-up email is sent; a subsequent SMS is then sent if the two emails remain unopened after three days.
Tags: Not For Profit, Lead Generation, and SMS Marketing
Integrations: Twilio

About Autopilot

Marketing automation helps you stay closer to your customers and saves you time by removing manual and repetitive tasks. Autopilot’s marketing automation software is the easiest way to automate and personalize your marketing across the entire customer journey. Using Triggers, Actions and Conditions design highly personal and contextual marketing automation journeys. Autopilot’s marketing automation software is free for 30 days and plans start at just $49/month.

Shapes used in this journey

Triggers

Smart Segment Trigger
Add contacts on a smart segment to a journey.
Form Submitted
Add a contact to a journey when they submit a form.

Conditions

Check Email Status
Check whether a contact has interacted with an email in a specific way (e.g. opened or clicked it).

Actions

Send Email
Send a contact a personalized marketing or transactional email.
Eject from Journey
Remove a contact from a journey.
Add Delay
Wait a specific number of minutes, hours, days or weeks before moving to the next shape.
Send Twilio SMS
Send a contact a personalized SMS. Capture replies and send follow-up messages based on their contents.

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