Custom Fields + Lead Scoring Integration
Use Autopilot to automate and integrate Custom Fields and Lead Scoring.
Marketing Automation ideas to integrate Custom Fields and Lead Scoring
Field Match to Add Salesforce Task to Change Score
Field Match to Send Sendgrid Transactional Email to Change Score
Field Match to Change Score to Add to List
Field Match to Send Push Notification
Field Match to Send SurveyMonkey Survey
Field Match to Change Score to Unsubscribe from Mailchimp Audience
Heap Event to Change Score
Heap Event to Change Score
Field Match to Send Push Notification to Change Score
Field Match to Send Sendgrid Transactional Email
List Trigger to Check Field to Change Score
Recurly Subscription to Change Score
Field Match to Change Score to Set Salesforce Campaign Member Status
Field Match to Change Score
LiveChat Tag to Change Score
Field Match to Change Score to AB Split
Field Match to Update Field to Change Score
Facebook Lead Ad Submitted to Check Field to Change Score
Heap Event to Update Field
Field Match to Set Salesforce Campaign Member Status
Showing 20 of 118 Marketing Automation ideas using Autopilot's Custom Fields and Lead Scoring integration.
About Custom Fields
Capture the data about your leads and customers that’s important to you. Use it to trigger journeys and personalize messages.
About Lead Scoring
Autopilot makes it easier than ever to score your leads. It's all visual and easy to setup, so everyone on your team can get involved. On top of this, you can use the Change Score action to increase or decrease any number field. This means you can go beyond lead scoring and score other things that matter to your team such as product usage, email interactions (e.g. number of opens) and more.
Create your own marketing automation journey
Using Triggers, Actions and Conditions included in Custom Fields integration.
Triggers
Field Match
Add a contact to a journey when a particular field's value meets your criteria (e.g. contains a particular word).
Conditions
Check Field
Check if a field is a specific value, or meets some other criteria (e.g. contains a particular word).
Actions
Update Field
Update a field to a specific value.
Change Score
Increases or decrease a number field by a specific amount.
