Heap + Lead Scoring Integration
Use Autopilot to automate and integrate Heap and Lead Scoring.
Marketing Automation ideas to integrate Heap and Lead Scoring
Heap Event to Has Submitted Facebook Lead Ad to Change Score
Heap Event to Change Score
Heap Event to Change Score
Heap Event to Send Slack Message
Delighted NPS Response to Change Score
Heap Event to Change Score
Heap Event to Change Score to Send Slack Message
Heap Event to Change Score
Heap Event to Add Salesforce Task
Heap Event to Change Score
Heap Event to Change Score to Update HubSpot CRM Deal Stage
Heap Event to Add Salesforce Task to Change Score
Heap Event to Add HubSpot CRM Deal
New HubSpot CRM Contact to Change Score
Heap Event to Change Score
Form Submitted to Change Score
Heap Event to Add HubSpot CRM Deal to Change Score
Heap Event to Change Score
Heap Event to Change Score
Heap Event to Update Salesforce Field
Showing 20 of 57 Marketing Automation ideas using Autopilot's Heap and Lead Scoring integration.
About Heap
Heap allows you to aggregate, organize, and visualize all of your business data in one place. By streaming your Autopilot data to Heap you’ll instantly gain the visibility you need to make data-driven decisions across the entire customer journey. You can also easily add people to journeys in Autopilot when they perform an event that you’re tracking in Heap.
About Lead Scoring
Autopilot makes it easier than ever to score your leads. It's all visual and easy to setup, so everyone on your team can get involved. On top of this, you can use the Change Score action to increase or decrease any number field. This means you can go beyond lead scoring and score other things that matter to your team such as product usage, email interactions (e.g. number of opens) and more.
Create your own marketing automation journey
Using Triggers, Actions and Conditions included in Heap integration.
Triggers
Heap Event
Add a contact to a journey when they perform a Heap event.
Actions
Change Score
Increases or decrease a number field by a specific amount.
