image from Lesson: Convert Free Trialists

Lesson: Convert Free Trialists

Successfully activated trialists convert into buyers at higher rates—often without costly manual sales and success efforts. Plus, they typically have higher product engagement, upgrade, and retention rates. The key?
image from What to expect from digital marketing in 2020

What to expect from digital marketing in 2020

Your customers’ needs change over time, we all know that. But did you know that they’re changing at an alarmingly rapid rate, almost as fast as the technology they’re currently using?

Weekly marketing tips, updates on trends, and strategy pointers.

image from Simple steps for choosing the right marketing automation software for your business

Simple steps for choosing the right marketing automation software for your business

There are dozens of marketing automation products on the market vying for your attention, so it’s easy to get overwhelmed by all the choices.
image from Measuring customer satisfaction: hard versus soft data

Measuring customer satisfaction: hard versus soft data

Ensuring your customers are satisfied is a crucial part of running a business. If your customers aren’t happy with the service you’ve given them, there’s no reason why they should continue to do business with you.
image from How marketing automation can benefit your business

How marketing automation can benefit your business

If you’re new to the world of marketing or just getting your small business started, you may or may not be familiar with the term “marketing automation.”
image from Counterintuitive content strategies to make your brand stand out

Counterintuitive content strategies to make your brand stand out

Organic traffic is the holy grail. It converts better, it’s evergreen, and once a post is ranking on Google, it doesn’t take much maintenance from you. Everyone agrees that organic traffic is essential.
image from What is the best CRM software for your business?

What is the best CRM software for your business?

CRM software is a must-have for any business as it provides a means to manage its relationships with existing customers efficiently and also helps it in identifying new leads and prospects.
image from 5 customer retention strategies to drive more sales to your business

5 customer retention strategies to drive more sales to your business

Investing in customer retention pays off. After all, there are plenty of stats to support the importance of retention and thought leaders like Harvard Business Review and Forrester have been urging companies to prioritize their retention efforts for years.