image from 1 simple trick to transform your marketing

1 simple trick to transform your marketing

You’ve developed a pretty cool product. You’ve invested a lot of time, money and effort on a business plan. You may have run a few market research sessions to see if people actually want to buy your product (yes, they do!).
image from 5 tips for adding gamification to your marketing strategy

5 tips for adding gamification to your marketing strategy

Gamification is not a new concept. We all remember having that one friend who always checked into restaurants on Foursquare for bragging rights.
image from The 3 stages of a sales funnel

The 3 stages of a sales funnel

As a marketer, your aim is to get your customers to hand over their money to your business — and the only way for this to happen is to convince them that they’re making a good investment with your brand.
image from The key to creating great conversational UX

The key to creating great conversational UX

Conversational user experience (UX) is a user experience that mimics an actual human conversion as closely as possible. Essentially, the user chats to a machine that learns what you want based on what you’re saying, adapting its tone until it finally delivers what you want.
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The power of email marketing

Social media used to be the darling of every marketer’s toolkit. In recent years, however, social media’s effectiveness has diminished significantly.
image from 3 paid traffic sources every marketer should be testing

3 paid traffic sources every marketer should be testing

As marketers, we sometimes spend too much time trying to increase our organic traffic. After all, organic traffic is responsible for those all-important high search engine rankings, developing trust and credibility, and driving highly qualified prospects.
image from 4 small but powerful changes every content marketer should make

4 small but powerful changes every content marketer should make

Every day, thousands of well-meaning content marketers publish a lot of content on the Internet. In fact, a study by MarketingProfs found that the output of content per brand has increased by a staggering 78%.
image from 4 ways your small business can stay on top of the latest sales trends

4 ways your small business can stay on top of the latest sales trends

Running a small business is damn hard. You don’t have infinite resources like multi-million dollar corporations, you have to work super long hours, and you often struggle to balance work and personal commitments — and that’s just the beginning.
image from Autopilot answers to four digital marketing questions you ask yourself everyday.

Autopilot answers to four digital marketing questions you ask yourself everyday.

With 2019 well underway, chances are that you’ve locked down your marketing strategy for the year. You may even be executing some of the tasks highlighted in that strategy.