If you’ve sent yourself a test email and noticed that not all of the content is visible, and the dreaded “[Message clipped]” message appears at the bottom, your email has been clipped. We've explored the 3 possible reasons, and some tips to best avoid them.
Sometimes contacts may fit into multiple categories and accordingly need to receive more than one email. Whilst it is best practice to not duplicate contacts within a journey, sometimes filtering in a journey will require contacts to flow down multiple pathways at the same time
An effective customer onboarding process flow should be extraordinary. Instead of delivering generic content, it should demonstrate the benefits of your product to each contact’s individual business. And, as importantly, it should incentivise the contact to fully explore your product as early as possible.