image from Using multi-channel marketing to reach Aussie viewers

Using multi-channel marketing to reach Aussie viewers

Does your marketing strategy consist of TV or YouTube advertising? Then you’ll definitely want to pay attention to the latest study by Analytics Partners, a global marketing consulting firm.
image from Find out how the most successful advertisers achieve remarkable results

Find out how the most successful advertisers achieve remarkable results

A recent study conducted by the Boston Consulting Group (BCG) and Google has confirmed what we at Autopilot have known for quite some time: data-driven marketing allows brands to achieve better results.

Weekly marketing tips, updates on trends, and strategy pointers.

image from Calculating CLV

Calculating CLV

Want to acquire and retain highly valuable customers? You’ll need to get your head around customer lifetime value (CLV).
image from Customers are now using search for inspiration, not just answers

Customers are now using search for inspiration, not just answers

In the past, the way we searched and shopped for products was very different from the way we shop today.
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Marketing Automation Customer Service Reviews

Marketing Automation Customer Service Reviews At Autopilot, we think our Customer Support team is the best. Located across the globe, they're online all day and night helping our customers.
image from Goodbye demographic targeting, hello custom audience targeting

Goodbye demographic targeting, hello custom audience targeting

The use of demographic targeting has helped marketers target the right audience, thus reducing unnecessary ad impressions and saving precious dollars off their marketing budgets.
image from Your business may not be as customer-focused as you think

Your business may not be as customer-focused as you think

In this article, we outline 3 common mistakes and provide practical solutions to rectify these mistakes. Our aim here is to help businesses become more customer-focused — and more successful as a result.
image from How to build a bottoms-up SaaS startup

How to build a bottoms-up SaaS startup

In the last few years, companies such as Dropbox and Slack have been able to gain momentum in the marketplace by appealing directly to end users, bottoms-up.