Whether it’s the smell of your mom’s cooking, hearing a song from your senior year of high school, or seeing an icon (be it a favorite toy or celebrity crush) from your childhood, there are many occasions, sensory inputs, and social situations that have the ability to ignite the yearning of yesterday to come rushing back. And that sense of nostalgia is being used by savvy marketers with a marketing strategy that’s appropriately called nostalgia marketing.
Weekly marketing tips, updates on trends, and strategy pointers.
There’s no denying that today’s consumers are visual people. According to Forbes, 90% of consumers argued that video content helped them make purchasing decisions and 64% of customers say that watching a video increased their chances of buying something.
A recent study conducted by the Boston Consulting Group (BCG) and Google has confirmed what we at Autopilot have known for quite some time: data-driven marketing allows brands to achieve better results.