Demand generation involves creating a desire for your product or service. It begins with convincing your prospects they have a problem that needs fixing, then presenting your business as the solution to the problem.
Successfully activated trialists convert into buyers at higher rates—often without costly manual sales and success efforts. Plus, they typically have higher product engagement, upgrade, and retention rates. The key?
Ensuring your customers are satisfied is a crucial part of running a business. If your customers aren’t happy with the service you’ve given them, there’s no reason why they should continue to do business with you.
Organic traffic is the holy grail. It converts better, it’s evergreen, and once a post is ranking on Google, it doesn’t take much maintenance from you. Everyone agrees that organic traffic is essential.
Investing in customer retention pays off. After all, there are plenty of stats to support the importance of retention and thought leaders like Harvard Business Review and Forrester have been urging companies to prioritize their retention efforts for years.