image from 10 Gated Content Examples to engage and convert your leads

10 Gated Content Examples to engage and convert your leads

It’s always a challenge to deliver new and interesting content that is valued across your entire target audience. There are many journeys a customer may take before they make a purchase with your company. These journeys are best nurtured with a variety of content some of it free and others restricted.

image from 3 Counterintuitive Content Strategies That Reached 35,000 Monthly Visitors in 6 Months

3 Counterintuitive Content Strategies That Reached 35,000 Monthly Visitors in 6 Months

You’ve seen 1,000 articles and guides on “10x content marketing strategies” (and that’s being conservative), and they’ve all given you the same advice:
image from Are You Making These 5 Research-Backed Copywriting Mistakes?

Are You Making These 5 Research-Backed Copywriting Mistakes?

Copywriting Mistakes Are You Making These 5 Research-Backed Copywriting Mistakes? A site’s design captures a visitor’s attention. But ultimately it’s the _words_ that compel them to purchase.
image from How to Create Your Content Marketing Strategy Framework

How to Create Your Content Marketing Strategy Framework

Having a content marketing strategy framework is only half the equation. The other half, smart promotion, ensures your content gets in front of the right people, in the right place, at the right time.
image from 11 Content Distribution Strategies from 11 Heavy Hitters

11 Content Distribution Strategies from 11 Heavy Hitters

Content Distribution Strategies Our team recently tuned into the Content Promotion Summit to learn from the best of the best.
image from Content Mapping Your Way Through the Customer Journey

Content Mapping Your Way Through the Customer Journey

If you haven’t heard of the term ‘content mapping,’ then you are not alone. While many marketing professionals like to throw around long terms (often just to confuse people), rest assured that understanding how to map your content is a vital aspect of a profitable marketing strategy.
image from Turn This Into That: Repurposing Content to Multiply Your Traffic, Leads, and Sales

Turn This Into That: Repurposing Content to Multiply Your Traffic, Leads, and Sales

Content creation is hard work. Anyone who tells you otherwise is either lying, or hasn’t done it before. Researching, drafting, editing, designing, and publishing is a process. Great content doesn’t fall from the sky, after all.
image from The 5-Part Checklist to Boost Your Blogs Social Shares

The 5-Part Checklist to Boost Your Blogs Social Shares

Do you blog for your business? Thought so. You’re not alone. According to MarketingProfs, there are 2 million blog posts published every day.
image from Tips for Successful Infographic Creation and Promotion (With Examples)

Tips for Successful Infographic Creation and Promotion (With Examples)

The key to creating content, though, is not in the variety, but in the quality. If your video is choppy, your ebook poorly written, or infographic too long, it becomes just another random piece floating around.
image from Content Marketing That Made Me Drop $1,000

Content Marketing That Made Me Drop $1,000

The two halves of content marketing are: Creation and promotion. Without content creation in your marketing mix, you’re stuck blasting people with product pitches and sales meeting invitations…which doesn’t work.
Content Marketing

Content Marketing

Storytelling is at the heart of marketing. It’s a long-term strategy that focuses on building solid customer relationships with useful, relevant and engaging content. No matter if the content created is for brand awareness, lead generation or nurturing purposes, the delivery must be consistent and targeted towards a specific audience. Today, customers want to receive high-quality, personalized and localized content. The content that marketers deliver either on social media, websites or within blog posts could result in the reason a customer chooses their product over a competitor’s. At Autopilot, we’re helping content marketers deliver personalized content marketing journeys to improve customer acquisition and satisfaction. Follow us for the latest Content Marketing trends, topics and news.