Discover expert insights, new ideas, and advice to level up your marketing strategy. 

Expert insights and resources on marketing strategy | Ortto

Marketing strategy resources

Marketing strategy

Insights and advice for marketers in startups

Startup marketing resources

Startup marketing

Supercharge your marketing with the automation by gaining knowledge and learning about strategies by reading our marketing automation blogs.

Expert insights and resources on marketing automation | Ortto

Marketing automation resources

Marketing automation 

Discover expert insights, new ideas, and advice on lifecycle marketing to level up your marketing strategy. 

Expert insights and resources on lifecycle marketing | Ortto

Lifecycle marketing resources

Lifecycle marketing

Discover expert insights, new ideas, and advice on marketing operations and level up your marketing strategy. 

Expert insights and resources on marketing operations | Ortto

Marketing operations resources

Marketing operations

Gain knowledge ideas, tips and tricks to market, generate revenue and acquire customers with our product led growth blogs. Learn more today.

Expert insights and resources for product-led growth marketers | Ortto

Product-led growth resources

Product-led growth

Discover expert insights, new ideas, and advice on retention marketing and level up your marketing strategy. 

Expert insights and resources for retention marketing | Ortto

Retention marketing resources

Retention

Discover expert insights, new ideas, and advice on omnichannel marketing and level up your marketing strategy. 

Expert insights and resources on omnichannel marketing | Ortto

Omnichannel marketing

Supporting your customer-facing teams with content

Omnichannel marketing resources

Discover expert insights, new ideas, and advice for content marketers and level up your content marketing strategy. 

Expert insights and resources for content marketers | Ortto

Content marketing resources

Content marketing

Discover expert insights, new ideas, and advice for email marketers and level up your email marketing strategy. 

Expert insights and resources for email marketers | Ortto

Email marketing resources

Email marketing

Learn how to create a personalized marketing strategy to grow your business and generate leads by reading our marketing personalization aritcles.

Expert insights and resources for marketing personalization | Ortto

Personalization resources

Personalization

Discover expert insights, new ideas, and advice on data and analytics for marketers and level up your marketing strategy. 

Expert insights and resources on data and analytics for marketers | Ortto

Marketing data and analytics resources

Data and analytics

Discover expert insights, new ideas, and advice for customer experience marketing and level up your marketing strategy. 

Expert insights and resources for customer experience marketing | Ortto

Customer experience marketing resources

Customer experience 

Discover expert insights, new ideas, and advice on AI and machine learning for marketers to level up your marketing strategy. 

Expert insights and resources on AI and machine learning for marketers | Ortto

AI and machine learning resources

AI and machine learning

In The Pulse's Mea Culpa series, marketing leaders share their biggest mistakes, and how these shaped their careers.

Mea culpa: Mistakes and lessons learned from marketing leaders

It was an ego problem (1)

Mea culpa series

Mea Culpa

Chloe Schneider

Head of Content @ Ortto

Ellie Wiseman

Travis Hazlewood

Head of Email Deliverability @ Ortto

Author Meagan Philpot

Meagan Philpot

Jacqui McCallum headshot

Contributor

Jacqui McCallum

Andrea Warmington

Senior Content Strategist @ Ortto

Amber Bogie

Senior Director of Global Demand Generation at Reachdesk

Charlie Windschill headshot

Director of Growth Marketing @ Ortto

Charlie Windschill

Carina Rampelt headshot

Carina Rampelt

This blog was written in collaboration by the Ortto team.

Team Ortto author photo

Team Ortto

Dan Siepen headshot 2

Growth Marketing Consultant & Advisor

Dan Siepen

Mike Sharkey

Co-Founder and CEO, Ortto

reduce customer churn

Customer Experience Marketing Funnel 

Online SaaS communities OG image

Missing the mark 7

SaaS communities: SaaS Growth Hacks  

SaaS communities: Product Led

The Marketing Funnel: What It Is & How It Works


Marketing Funnel Journey

Reduce customer churn

SaaS Alliance

B2B SaaS marketers are focusing on retention in the current economic environment.

Retention-SaaS-blog

SaaS communities: Indie Hackers 

SaaS communities: Growmance

SaaStr website

customer acquisition model infographic

SaaS communities: Product Led Alliance

SaaS communities: reddit

Marketing Funnel Explained

How to write better emails 

customer acquisition model

The retention strategies marketing leaders are leveraging now

Blog: Retention strategies B2B SaaS marketing leaders are leveraging to weather the downturn

Discover expert insights, new ideas, and advice for ecommerce marketers and level up your marketing strategy. 

Expert insights and resources for ecommerce marketers | Ortto

Ecommerce marketing resources

Ecommerce marketing

Unlock Your Potential: Dive into Ortto's Learning Hub

Learn | Ortto

Learn

Discover expert insights, new ideas, and advice for healthcare marketers and level up your marketing strategy. 

Expert insights and resources for healthcare marketers | Ortto

Healthcare marketing

Healthcare marketing resources

Discover expert insights, new ideas, and advice for fintech marketers and level up your marketing strategy. 

Expert insights and resources for fintech marketers | Ortto

Fintech marketing resources

Fintech marketing

What is a marketing funnel? Guide your prospects through to conversion and on to advocacy with this comprehensive look into marketing funnels.

Every Stage of the Marketing Funnel Explained | Ortto

How to monitor and reduce customer churn 

Reduce customer churn with these proven tactics from SaaS and product-led growth marketers. 

Best Strategies to Reduce Customer Churn 

Top SaaS communities for networking and inspiration 

Need a network? These SaaS communities are filled with founders and executives who have been there, done that, and are willing to share their advice with likeminded people.

Top SaaS Communities for Networking and Inspiration

Customer acquisition: Strategies, tools, and FAQs answered

Learn about customer acquisition strategies, tools, and FAQs

Ultimate guide to customer acquisition | Ortto

Unique tips for writing marketing emails 

We asked marketers in a range of industries about their unique tips for writing marketing emails that get noticed. Here's what they had to say. 

Unique tips for writing top-performing marketing emails 

ai in marketing

ChatGPT

Email signup form best practices

How to use Google’s Postmaster Tool

ai in marketing trends

Semrush study

SERP zero-click results

Enhance your marketing with AI: Real-world examples and best practices

Blog: Enhancing your marketing strategy with AI: Real-world examples and best practices

Email signup form best practices for B2B

Learn how to build an email signup form that helps your B2B emails reach the inbox with tips from an email deliverability expert. 

Good form: Best practices for B2B email signup forms

6 AI marketing trends 

We asked marketers across different industries for their AI marketing trends. Here's what we found.

AI marketing trends | Ortto

Google's Postmaster Tool can be a powerful tool for assessing email deliverability performance and issues. In this article, Ortto's Head of Email Deliverability shows you how you can interpret the data like a seasoned veteran.

 UTM parameters

UTM parameters example

Email subscriber insights

lead nurture email example

UTM builder template

utm parameters

product led growth 

Lead Nurturing Examples 

Google Campaign URL Builder

product led growth vs. sales led growth 

SMS templates

coinbase email example

sales led growth

UTM parameters examples

product led growth for SaaS 

A step-by-step guide to mastering product-led growth - Ortto eBook

quiz email example

Explore resources and advice to help you get the most out of Ortto.

Maximise your Ortto platform | Ortto Academy

Ortto Academy

A step-by-step guide to mastering product-led growth

Ebook download: A step-by-step guide to mastering product-led growth

Product-Led Growth vs. Sales-Led Growth

Product-led vs. sales-led growth is an ongoing debate in the SaaS community. Here's why the most effective approach could be a combination of both.

Product-Led vs Sales-Led Growth: Which is right for your business?

UTM parameters: What they are, how to use them, and best practices

UTM parameters help marketers discover the highest-performing campaigns and allocate budget more effectively. In this blog, find out all you need to know.

Lead nurturing examples: Best practices and real-world examples | 2024 guide

Lead nurturing examples and best practices to help you nudge more leads to convert, drive down your CAC, and increase your overall revenue.

Lead nurturing: Best practices and examples | 2024 guide

Downgrade MRR calculation

MRR calculation

customer retention for fintech

Customer lifetime value calculation

Churn calculation

Customer retention rate calculation

Customer retention strategies for fintech 

It’s much easier to fill a bucket that doesn’t leak. But with more competition and highly-discerning customers, retention in fintech can feel like an uphill battle. In this blog, we show you how to measure, manage and improve customer retention. 

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