November 20, 2019
Never forget a birthday again!
You know their birthdays, why not wish them well?
Birthdays are a big part of everyone’s year. Another year of life, another year of new adventures and experiences, and a time when gifts are well received. Accordingly, a birthday is great opportunity to nurture and strengthen your relationship with your contacts, by engaging with them through a gift or offer on their special day, or in their birth month.
In fact, birthday emails have a 481% higher transaction rate, generate 342% higher revenue, and have a 179% higher unique click rates than promotional emails (Experian), making them one of the most effective emails you can send.
Celebrate each month with all your contacts!
We’ve previously looked at sending out birthday wishes in our Success with Autopilot: Personalized Birthday Wishes article.
In this Monthly Birthday Wishes journey, you’ll be able to send out monthly birthday discounts to all contacts that have a birthday in that month. By using Smart Segments and configuring Time Triggers to send these emails out on the 1st of every month, you’ll ensure no contact is missed, no matter what date their special day is.