September 4, 2019
Personalized marketing: Everyone loves a birthday!
Personalized emails are 22.2% more likely to be opened
Did you know that personalization can deliver five to eight times the ROI on marketing spend? (McKinsey) Or that emails with personalized subject lines are 22.2% more likely to be opened? (Invesp). What about the fact that 74% of customers feel frustrated when website content is not personalized? (Evergage)
Say happy birthday, on the right day
Content personalization is an important part of any marketing strategy. That’s why we’ve put together this personalised birthday outreach journey as part of our Success with Autopilot series, so you can step up your personalisation game.
This journey gives you the ability to wish your contacts a happy birthday on their special day, and in person when they have an appointment scheduled, delivering a highly personal experience with little effort.