June 21, 2020
How to increase revenue from your Shopify store today
More traditional stores are following consumers online
When Shopify released their Q1 report in early May, all eyes were on the impact that COVID-19 would have on the e-commerce platform giant. What the report revealed was that, despite the pandemic subduing commerce globally, Shopify’s numbers continued to grow on the back of more traditional brick and mortar stores moving to online sales. This makes sense when you consider that the impact of lockdown restrictions forced more and more consumers online. The stores simply had to follow.
For existing e-commerce stores, this presents the challenge of more competition in an already crowded marketplace. In fact, between March 16 and April 24, new store creation increased by 62% (for more information, check out our article summarising the key data in Shopify's Q1 report). Accordingly, even if your e-commerce business has a great product to sell, the sheer number of competitors will make it difficult for your store to stand out. Because of this, identifying and promoting your point of difference will prove essential to ensure your business can get a slice of the booming e-commerce marketplace.
These are the two things that the most successful e-commerce stores focus on to increase their revenue:
- Knowing your customers better than your competitors: customer journey maps help you visualize how your customers interact with your business, allowing you to gain valuable insights about them and understand common pain points. The more you understand your customers, the more likely they are to buy from you.
- Personalizing your marketing: many e-commerce businesses today are still lagging behind in the personalization game, often using generic advertising messages that lack 2 key ingredients critical in the current landscape: relevancy and timing. Meanwhile, smarter businesses have made personalization a key part of their marketing strategy, using marketing automation software such as Autopilot to facilitate this.
If you run an e-commerce store, you should be maximising your potential revenue by connecting your Shopify store to Autopilot today through our integration with Zapier. Conveniently, we’ve got just the thing to show you how.
Connect your Shopify store to Autopilot with Zapier
In this video we demonstrate how connecting Autopilot and Shopify is extremely easy and requires no coding experience. In fact, one of the most popular series of Zaps are those developed for e-commerce businesses looking to connect their Shopify store to Autopilot.
In the video, we use an example customer journey that is designed to nudge your customers towards making another purchase. By connecting Shopify to Autopilot, you’re able to fire customer information across to Autopilot, and trigger this email nurture, and add the contacts to your social channels. By incentivising customers soon after they have received an order from you, you'll be able to encourage repeat buyership, as well as stay top of mind through their social media.