December 2, 2019
Why you should be staggering your email sends
No one likes an overcrowded inbox
With over 293 billion emails sent daily in 2019 (Statista), it’s hard enough to be seen in a contacts’ inbox, but if you’re sending emails that aren’t being engaged with at all, you might need to rethink your sending strategy. You’ll need to consider what your contacts actually want to see, and the best time of day to send it to get the highest chance of interaction. We know it’s difficult to find the right balance of frequently sending content and getting the best engagement, so we’ve put together a journey that will help you find it, so you can focus on crafting the best content.
Improve your email deliverability and engagement
This Staggering Emails by Engagement and Time journey is designed to stagger your email sends to a contact based on their previous engagement rates with your content. There’s two parts to this journey to enable you to stagger your email sends based on engagement, or time. Using either of these simple staggering techniques ensures that your contacts aren’t spammed with emails, particularly if they are in multiple journeys, and gives them more time to actively engage with your content.