Segment + AB Split Testing + Base CRM integration

Use Autopilot to create journeys that use the Segment, AB Split Testing and Base CRM integrations.

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Marketing Automation ideas to integrate Segment, AB Split Testing and Base CRM.

Add a Base Deal to AB Split to Send Segment Event

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Segment Event to AB Split to Update Base Contact Field

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Assign Base Task to Send Segment Event to AB Split

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Segment Event to Check Base Contact Field to AB Split

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Segment Event to Update Base Contact Field to AB Split

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Base Deal Stage Change to Send Segment Event to AB Split

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Assign Base Task to AB Split to Send Segment Event

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Segment Event to Check Base Deal Stage to AB Split

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Segment Event to AB Split to Assign Base Contact Owner

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Add a Base Deal to Send Segment Event to AB Split

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Base Deal Stage Change to AB Split to Send Segment Event

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Segment Event to Assign Base Contact Owner to AB Split

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Segment Event to Send Segment Event to AB Split

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Base Contact Field Change to AB Split to Send Segment Event

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Base Contact Field Change to Send Segment Event to AB Split

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Segment Event to AB Split to Send Segment Event

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Showing 16 journey ideas for Segment, AB Split Testing and Base CRM

About the Segment integration

Personalize your marketing by triggering and personalizing your messages based on user events. Activate new users and drive higher engagement and retention.

About the AB Split Testing integration

AB Split Testing is vital to optimizing your marketing. Running regular experiments helps you to maximize the impact of your marketing spend. For example, you might setup an AB Split Test to see which email subject line leads to the best open or click rate. Or you might setup a test to see which Facebook Ad leads to the most conversions. Ongoing success in marketing comes down to making AB Split Testing part of every customer journey. Autopilot makes that easy.

About the Base CRM integration

Base built the first scientific sales platform that empowers businesses to grow revenue in a way that’s measurable, repeatable and scalable. Unlike legacy cloud CRM and sales force automation systems, Base offers an all-in-one solution that increases rep adoption rates and data capture across devices. With the ability to analyze big data trends in real-time, Base’s Apollo provides sales leaders with the actionable, quantifiable insights they need to accelerate performance.

Create your own marketing automation journey

Using Triggers, Actions and Conditions included in the Segment integration, AB Split Testing integration and the Base CRM integration.

Journey Triggers

Segment Event
Add a contact to a journey when they perform a Segment event.
Add a Base Deal
Add a new deal against the contact in the journey.
Base Deal Stage Change
Add a contact to a journey when the deal stage changes in Base CRM.
Base Contact Field Change
Add a contact to a journey based on a certain value on a contact changing to a specific value.
Assign Base Task
Assigns a task for a lead or contact.

Conditions

Check Base Deal Stage
Check the deal stage with a true or false outcome.
Check Base Contact Field
Check for a specific value in a contact field.

Journey Actions

Send Segment Event
Send a contextual Segment Event.
AB Split
Randomly split contacts into two groups.
Assign Base Contact Owner
Assigns an owner or round robins ownership to a contact.
Update Base Contact Field
Updates a field with a certain value associated against a contact in Base CRM.

What is Autopilot?

Simple and visual customer journey marketing software you’ll love.

Automate your marketing & grow your business. With Autopilot follow up new leads, nurture existing leads, send messages on every channel and automate your marketing with simple and visual customer journey marketing software. It’s as easy as dragging and dropping Triggers, Actions and Conditions to automate your marketing. Best of all Autopilot integrates and automates the applications you’re already using like Segment, AB Split Testing and Base CRM.