Data enrichment emails for personalization

Use a data enrichment email to ask your contacts a question and create a personalized pathway based on their response.

About this template

Every touchpoint is another opportunity to learn about your leads and create a more personalized experience. Create an email that asks your contacts a question. When they click on an answer, collect this information using UTM parameters and use it to create a personalized pathway based on their response.
Tags: Autopilot Journeys, Success with Autopilot, Lead Nurturing, and Lead Management

About Autopilot

Marketing automation helps you stay closer to your customers and saves you time by removing manual and repetitive tasks. Autopilot’s marketing automation software is the easiest way to automate and personalize your marketing across the entire customer journey. Using Triggers, Actions and Conditions design highly personal and contextual marketing automation journeys. Autopilot’s marketing automation software is free for 30 days and plans start at just $49/month.

Shapes used in this journey


List Trigger
Add contacts on a list to a journey.


Is on List or Segment
Check if a contact is on a specific list or smart segment.
Has Visited Page
Check if a contact has visited a specific page, or a page that meets some other criteria (e.g. contains a particular word).


Add to List
Add a contact to a list.
Send Email
Send a contact a personalized marketing or transactional email.
Add Delay
Wait a specific number of minutes, hours, days or weeks before moving to the next shape.

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What’s Autopilot? Watch this video to learn more.